In response to David Spon-Smith’s comment – ‘A CPT model has the potential to polarise the press market’ – Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics…
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In response to Derek Jones’ article ‘Paywalls take back-seat as trading debate gets serious’, David Spon-Smith, consultant at Accenture, wonders what a CPT model would mean for some publishers (as well as the NRS)…
ITV1’s new peak-time drama DCI Banks: Aftermath secured the Monday night top spot once again last night ahead of BBC One’s Spooks.
UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
In the first partnership of its kind, CNBC and estate agent Savills signed an exclusive deal that will see CNBC make money depending on how successful a TV ad campaign is.
In his latest monthly column, Jim Marshall questions the commercial viability of local TV – unless, of course, the government is willing to cough up…
“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.
In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”