Location-based mobile services could help Google increase its presence in the “largely untapped area of local advertising”, Garry McCollum, Google’s head of mobile partnerships, told delegates at today’s MediaTel Group seminar on the ‘Future of Mobile’.
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Edward Kershaw, VP Mobile EMEA at The Nielsen Company, introduced the first panel at this year’s MediaTel Future of Mobile seminar on Wednesday 9 December with this snapshot view of the UK’s mobile industry.
To coincide with today’s MediaTel Group ‘Future of Mobile’ seminar, Nielsen’s Ed Kershaw discusses the mobile market and the success of the mobile internet.
A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
Advertisers have more than doubled the amount of money they are spending on social networking websites since last year, according to recent analysis from The Nielsen Company.
Steve Barrett, editor of the now-closed Media Week, has stepped down from his position.
News Corporation’s chief Rupert Murdoch claims the ‘old’ advertising model is “dead”.
ESPN has secured the rights to broadcast live FA Cup matches in the UK from next season.
ZenithOptimedia has upgraded its 2010 advertising forecast for the first time in 18 months and predicts a return to normal 5% growth in 2012.