Orange released its Exposure 2 research study in March 2009 as a follow-up to the award nominated Exposure research study.
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Roger Holland and Dick Dodson took to the stage at this year’s MRG conference in London on Tuesday in a bid to explain why JICREG remains vital to the industry.
Bango have released a ‘Mobile advertising for the masses’ white paper, which looks at mobile advertising on three mobile social networking sites – BuzzCity, Itsmy.com and Peperonity – comparing the level of targeting and analysis that each provided.
Our latest research piece from Ipsos MediaCT asks if 3D TV will really take-off.
A recession-filled year wasn’t all doom and gloom, despite the “Recession – A year in the headlines” titled presentation at Tuesday’s MRG conference in London.
New research from Leichtman Research Group has found that 46% of households in the United States have at least one HDTV set – around double the percentage reported two years ago.
Lord Mandelson has launched a withering attack on Rupert Murdoch’s News Corp, accusing it of having an “iron grip” on the pay-TV market.
BBC3 series Being Human teamed with Orange to promote the new series with the aim to increase awareness amongst the target market of 16-34s. Campaign was followed up with telephone interviews via GfK to measure effectiveness.
The Media Research Group’s one day conference offered an insight into what the industry is planning in 2010, with updates from all the leading industry currencies including POSTAR, UKOM and RAJAR.
Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign.