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Television advertising rates have fallen to the lowest levels since the 1980s, according to a new report by Billetts.The media and marketing consultancy firm also warned that UK TV ad spend is unlikely to recover next year after two consecutive years of decline, following a slump in the cost of TV ad slots.Billetts said the… Continue reading Billetts: Lowest TV ad rates in over 20 years

BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”

Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the… Continue reading Bing average visit time hits eight and a half minutes

Raymond Snoddy discusses Digital Britain over coffee with Andy Burnham … and then he’s gone to tackle the NHS, leaving our new weekly commentator with the view that Digital Britain is unlikely to have much immediate effect on the marketing community, if anything happens at all …“We all know that Gordon Brown has a lot… Continue reading Raymond Snoddy on Digital Britain

Advertising budgets for mobile channels are expected to buck the downward trend and hit by $5.7 billion by 2014, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the line… Continue reading Mobile advertising to hit $5.7bn by 2014

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing

US mobile marketing budgets are predicted to rise 26% this year, according to a new forecast from the Mobile Marketing Association. Total spend will grow from $1.7 billion this year to $2.16 billion, although mobile will take just 1.8% of total marketing budgets. Half of brands and agencies polled by the group said they were… Continue reading US mobile marketing budgets predicted to rise 26% this year

Channel 4 is set to make all of its rights-cleared archived content available on the Channel4.com catch-up TV service 4oD.The broadcaster plans to add around 4,000 hours of archived content, including classic series such as Trigger Happy TV and Queer as Folk as well as old episodes of popular programmes like Grand Designs, to its… Continue reading C4 boosts website with free archive content

Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”

The final episode of this year’s eventful Apprentice series pulled in over 10.4 million peak viewers last night.More than 9.8 million average viewers tuned in to see the two finalists, Kate and Yasmina, battle it out to become Sir Alan Sugar’s apprentice between 8pm and 9pm, securing BBC One with an impressive 38% average audience… Continue reading Overnights: The Apprentice final steals the show