Charging for online content is vital for commercial media, said Luke Bradley-Jones, executive vice-president and managing director of BBC.com, at yesterday’s AOP Summit.
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comScore has submitted a proposal for a new person-centric measure for website server measurement in the UK to ABCe.
Online publishers need to have “sustainable distinctive content” if they want to charge for access, Emap CEO David Gilbertson told an AOP Summit yesterday.
The latest research piece from Ipsos MediaCT looks at advertising opportunities on digital TV.
Editor James Harding’s quick step – removing a traditional slice of humour from The Times – gets a ZERO from media judge Raymond Snoddy …
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Social media users are much more likely to search for specific brands and products, and consider purchasing, which in turn increases click-through rates on a brand’s paid search ad, according to new research from GroupM and comScore.
The wait is over … Shortlist Media has finally realised there is a big, massive, huge gap in the market for a female version of its successful male-counterpart, Shortlist magazine.
Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.