Joseph Chan, International Insight Manager at MediaCom reveals connectivity insights of money strapped consumers during the current economic meltdown…Global consumers have submerged themselves long enough in a sea of recession and fear. Now they are gradually emerging from their state of pessimism and are becoming more adaptable and finally learning how to live simpler and… Continue reading How to connect strategically with recessionary consumers
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Celebrity news and fashion weekly Now has relaunched today with a redesign and new content.The new look is being supported by a £1.5million marketing investment and the appointment of creative agency Quiet Storm.Sandy Gale, Now publishing director, said: “The new look Now is stylish, confident and contemporary – with its cover packing a much harder… Continue reading Now magazine relaunches today
Style magazine The Face could make a comeback five years after it closed.Bauer Media’s chief executive Paul Keenan and men’s division managing director Geoff Campbell have enlisted Anthony Noguera, former editor of FHM, to oversee plans to launch the title, according to reports.Bauer is looking at how to relaunch the magazine, with options including a… Continue reading Bauer Media could relaunch The Face
ITV has been in talks with BSkyB about moving its advertiser-funded free-to-air digital channels such as ITV2 to subscription, which means they would no longer be available on Freeview.The commercial broadcaster has been forced to consider switching its channels amid the ongoing economic downturn, despite the success of its current free-to-air strategy, which has made… Continue reading ITV considers switching digital channels to subscription-only
ITV.com’s total video views were up 528% year on year in May to more than 55 million.The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got… Continue reading ITV.com video views up 528%
The UK (36.8 million unique visitors), and France (36.3 million unique visitors) had the second and third-largest online audiences in Europe in April, according to the latest data from comScore. Of the 17 European countries individually tracked by comScore, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month.… Continue reading UK online audience hits 36.8m unique users in April
It is understood that some ITV shareholders are concerned about the potential costs to hiring former Sky chief executive Tony Ball as its next chief executive. Ball reportedly favours a rights issue and financial restructuring of ITV and is thought to have won support from a small number of ITV shareholders. However, there are concerns… Continue reading ITV shareholders concerned about potential costs of hiring Ball
At the start of the month, Magna forecast that US mobile advertising will grow to $229 million during the course of 2009. This is a 36% increase on the $169 million in 2008, with Magna also predicting a “re-acceleration” of mobile adspend in 2010 (see US mobile advertising to grow by 36%). Research from Brightkite… Continue reading INSIGHTanalysis: Media Healthcheck – May 2009
Mobile internet access increased by 36% in the US last year but is still relatively low compared to China, according to a report from Netpop. Netpop found that although there are 18 million Americans aged 13 and above connected to the mobile web, there are 100 million connected via mobile in China. The report uncovered… Continue reading US mobile internet access increased 36% last year