Western Europe mobile local search ad revenues are forecast to reach €1.4 billion by 2013, according to BIA’s Kelsey Group. It predicts that mobile search advertising revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%. Revenues for the local… Continue reading Western Europe mobile ad revenues forecast to increase
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BBC One’s new Rivers with Griff Rhys Jones dominated the 9pm to 10pm peak-hour last night with a high of more than 5 million viewers.The channel’s new five-part documentary series managed to secure over 4.7 million average viewers and a 20% audience share during the all-important slot.BBC Two’s Sunday evening prime time programme On Thin… Continue reading Overnights: The BBC’s Sunday night line-up pips ITV1 to the top spot
AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A
BT Vision is set to introduce Sky Sports on its on-demand platform next year in a bid to bolster its paid-for content.BT Vision’s chief executive Marc Watson claims both Sky and BT will benefit from the deal, which will allow BT customers to access the full Sky Sports package – a step up from the… Continue reading BT Vision to broadcast Sky Sports
Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin”… Continue reading British Gas to sponsor Absolute Radio
ITV is understood to be close to finalising a deal for Friends Reunited with internet entrepreneur Peter Dubens.Duben’s private equity firm Oakley Capital is in exclusive talks with ITV to agree a deal for around £15 million, a £160 million loss on the price the broadcaster paid for the site in 2005, according to the… Continue reading ITV to sell Friends Reunited at £160m loss
BBC One’s New Tricks secured the highest ratings during the all-important prime time slot last night with more than 7 million peak viewers.The second episode of the new eight-part series attracted over 6.7 million average viewers and a impressive 28.7% audience share during the 9pm to 10pm slot, beating ITV1’s revamped Sunhill police drama to… Continue reading Overnights: New Tricks tops The ‘new-look’ Bill
The downturn in television revenue continues, with all terrestrial channels recording double digit year on year percentage falls. The worst hit was the youngest terrestrial broadcaster Five, which dropped 23.5% on June 2008’s total to stand at £15.95 million.The next biggest fall was seen by network broadcaster ITV1, which slumped from £97.3 million last year… Continue reading TV Market Round-Up – June 2009
Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events
Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology
