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The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index. The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes. Key findings… Continue reading Mobile data enjoys “phenomenal surge”

A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool

Daily Mail & General Trust (DMGT) is looking at introducing paid-for content on its websites.This follows reports that other publishers such as News International (see Murdoch set to charge for online content) and Guardian Media Group (see Guardian could charge for online content) are also investigating paid-for models.Martin Morgan, DMGT CEO, told the Financial Times:… Continue reading DMGT looks at charging for online content

Britain’s Got Talent dominated the ratings this bank holiday weekend with a peak of almost 14.5 million viewers last night.The talent show, which aired on three consecutive nights, kick-started on Saturday with a high of more than 12.7 million viewers, securing ITV1 with nearly 50% of the audience share between 8.20pm and 9.50pm.The first of… Continue reading Britain’s Got Talent hits a high of 14.5m viewers

Ofcom is allowing more advertising breaks in programmes on PSB channels that are longer than an hour, bringing them into line with non-PSB channels.It said that it “is making the changes because PSBs should not face a disincentive from airing longer programmes, especially within peak-times, because of the advertising distribution rules”.The regulator also announced that… Continue reading Ofcom makes changes to PSB ad distribution

Men’s monthly magazine Esquire, published by NatMags, has launched its first website.The blog-style site features sections on style & grooming, entertainment, food & drink, design & technology, and a top five category.The print edition of Esquire has a circulation of around 60,000 copies, according to the latest ABC figures for July to December 2008, following… Continue reading Esquire launches website

ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.The relaunch comes two months after ITV scrapped its previous mobile site.The new site… Continue reading ITV relaunches mobile site

London Underground is set to cut the length of its freesheet newspaper contract from 11 years to seven-and-a-half years when it expires in March 2010.Newspaper groups are expected to start bidding for the contract to distribute free newspapers on the underground, which is currently held by Associated for its morning title Metro, this week.Transport for… Continue reading London Underground cuts freesheet contract

Bauer Media is set to cut jobs at its radio group network of Big City stations in the north of England, Scotland and Northern Ireland.The group’s redundancy announcement comes just a week after it unveiled plans to cut staff in its advertising and magazine divisions.At the time, Bauer’s chief executive Paul Keenan said structural changes… Continue reading Bauer to cut more jobs

Microsoft will next week launch a new search engine to take on Google.Codenamed Kumo, the new search engine will be launched to rebrand and replace Microsoft’s current search engine, Live Search, available at live.com, according to a report in the Daily Telegraph.At the moment, Kumo is only available on Microsoft’s internal search network, with the… Continue reading Microsoft to launch new search engine