Although some of the delegates might have been feeling a little worse for wear after last night’s Radio Advertising Awards, today’s MediaTel ‘Future of Radio’ seminar still managed to get the debate going.
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Today marks the last ever edition of thelondonpaper, as its vendors hit the streets for the last time.
The radio industry needs to “agree on technology and compete on content”, radio futurologist James Cridland told delegates at today’s MediaTel Group ‘Future of Radio’ seminar.
The private ownership of most of the radio industry is a big positive which allows it to focus on its long term future, according to panellists at this morning’s MediaTel Group ‘Future of Radio’ seminar.
The Wall Street Journal has confirmed that it is to start charging for access to its mobile reader application.
Millennials – 18-25 year olds – around the globe are receptive to digital marketing messages, according to Epsilon’s new Global Consumer Email Study.
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.