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Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones

The launch of Microsoft’s new search engine, now understood to be called Bing, will be supported by a $100 million (£63.27 million) advertising campaign.The search engine, developed under the code-name Kumo, will get its public unveiling at this week’s D: All Things Digital conference in California.JWT, which won Microsoft’s global B2B account last summer, has… Continue reading Microsoft to unveil Bing search engine this week

The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired over 1.6 million net additional high-speed internet subscribers in the first quarter of 2009, according to new research. Leichtman Research Group (LRG) said that these broadband providers now account for nearly 69.3 million subscribers – with… Continue reading 1.6m Americans add broadband in the first quarter of 2009

Instyle.co.uk has unveiled a new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU.The site now offers a greater choice of advertising formats, including leaderboards, skys and MPUs. In addition, IPC said that instyle.co.uk is the first website to offer a larger-size MPU, measuring 336 x 600.The… Continue reading Instyle.co.uk gets new look and larger MPU

Mobile internet use across Europe has increased by 20% year on year, particularly for users with smartphones, according to new data from Forrester Research.The report found that mobile web take-up in Europe is up 4% on last year, with around 24% of Europeans regularly using their mobile phones to access the internet.Mobile internet growth increased… Continue reading Mobile internet access is on the up

Britain’s Got Talent stole the show once again last night with more than 14 million peak viewers between 8.30pm and 10pm.The third semi-final kept the programme’s ratings as high as ever, attracting over 12.7 million average viewers and almost a 50% audience share for ITV1 during the peak-slot.Another eight acts performed in front of judges… Continue reading Britain’s Got Talent steals the show

In his latest report for MediaTel NewsLine, TGI media analyst James McCombe looks at usage of mobile phone applications, revealing that 42% of mobile phone owners receive adverts on their mobiles…Forty percent of adult mobile phone owners (8.9m) receive adverts from their mobile provider and 7% (1.6m) receive adverts from other companies. Approaching 20% (1.8m)… Continue reading TGI: Usage of mobile phone applications

Dennis Publishing has signed a deal with NetPublications International to launch digital-only magazine Monkey in Sweden, Denmark and Norway by the end of the year.Denmark-based digital magazines specialist NetPublications has also agreed to publish iGizmo and iMotor in these countries, with both launches planned for this year.Monkey, which is emailed direct to its readers’ inboxes,… Continue reading Monkey magazine to launch in Scandinavian countries

Sky News has launched a new ad-funded video application on Apple’s iPhone, which delivers breaking news via text, images and video content.Sky has signed Bacardi as its first brand to advertise on the application, which also allows users to send their own news and pictures directly through to the broadcaster, according to reports.The application will… Continue reading Sky launches ad-funded news application on iPhone