Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
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Twitter users are nearly twice as likely to click on internet ads and review products online than those who use only traditional social networks, according to a new study from Interpret.
The National Readership Survey has unveiled its new-look website with improved digital content.
Five has released an application on Apple’s App Store giving UK football fans the opportunity to watch live UEFA Europa League matches on their iPhone and iPod touch devices.
Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…
Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
BSkyB will offer 3DTV to pubs before it is released to the domestic market next year.
Virgin Media TV has launched an online spin-off channel from Living that features original short-form celebrity and style shows.
August saw 161 million US internet users watch online video – the largest audience ever recorded – according to the latest data from the comScore Video Metrix service.