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Procurement pushed itself well up the agenda at C Squared’s Venice Media Festival – even though many expressed a desire to accept it and just get on.A breakout session devoted to the subject saw ten brief conclusions provided by Douglas McArthur OBE, Planning for Results, to a report commissioned by DDS. Points included:“Sarbannes-Oxley is like… Continue reading Procurement Issues Still Driving A Wedge Between Agencies And Clients

A unique feature of the C Squared Venice Festival is its agency CEO session. Eight CEOs representing all the major agency groups were quizzed by moderators and audience and all delivered a combination of measured, passionate and confident responses as most embraced enthusiastically and optimistically the challenges ahead.Themes were clear:The media industry is uniquely positioned… Continue reading Eight CEOs – spot the difference!

Channel 4 and Global Radio are reportedly looking at how to combine their digital radio transmission services.With its takeover of GCap Media (see Global Radio To Acquire GCap For £375m) Global inherits the first DAB multiplex, while Channel 4 won the licence to run the second multiplex last July (see Multiplex Win Signals New Era… Continue reading Channel 4 And Global Radio Could Combine DAB Services

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008

New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men

Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey. The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age… Continue reading Viewers More Loyal To TV Programmes Than Channels

HDTV is finally on the brink of mass market acceptance, according to a new report from Informa Telecoms & Media. According to the report, Global HDTV Forecasts 3rd Edition, only 4% of global homes will actively watch HD programming by the end of this year. However, this means nearly 44 million active HD households, up… Continue reading HDTV Could Be On Brink Of Mass Market Acceptance

It was the start of a new series of Waking The Dead last night on BBC One, and it was easily the most watched programme in the 9pm slot, with a peak of 6.8 million adults.The crime drama, starring Trevor Eve, had a 28.5% viewing share between 9pm and 10pm.Over on ITV1 at the same… Continue reading Return Of Waking The Dead Finishes Off The Fixer

Derek Jones, MediaTel Group managing director, announces the launch of a new online trading system and the benefits it will offer the industry.Maybe it is a timely coincidence that we should announce the start of a trial programme for DELTA, our new booking and trading system for online, at the same time as the whole… Continue reading New Online Trading System To Bring Efficiencies To The Buying Process

An opening session of the C Squared Venice Festival of Media featured Mike Murphy, vice president, global sales, Facebook, in conversation with media journalist, Jonah Bloom.Murphy was eloquent and confident as one would expect; ducked a few audience questions on sales revenue (and the proportion contributed via the MSN Sales deal) – as one might… Continue reading Venice Festival Of Media Looks At Facebook