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Ofcom could increase the amount of advertising terrestrial broadcasters are permitted to show by as much as two thirds.The regulator is understood to be considering increasing the current limit of seven minutes an hour to as much as 12 minutes, according to reports.Such a change would allow ITV, Channel 4 and Five to earn far… Continue reading Ofcom Could Increase TV Ad Minutes

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August.The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace.Almost half (48%) of Britons online (15.3 million people)… Continue reading Facebook And MySpace Visited By One In Five Online Britons

Ovum, the analyst and consulting company, has announced the fastest growing broadband markets, highlighting key factors that have helped shaped them. The report benchmarks countries from Asia-Pacific, Western and Eastern Europe and the Middle East & Africa. Infrastructure competition, relative pricing and regulatory involvement have been identified as common factors that are driving broadband growth… Continue reading Fastest Growing Broadband Markets Revealed

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August. The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace. Almost half (48%) of Britons online (15.3… Continue reading Facebook And MySpace Visited By One In Five Online Britons

On Friday night ITV1 viewers were treated to a very exciting match between host nation France and an Ireland team with it all to prove.Although the game was relatively tight up to the break, the second half saw France take control and their superior kicking proved to be Ireland’s downfall.The match, which France won by… Continue reading Mixed Fortunes For Home Nations At Rugby World Cup

August was a difficult month for most of the terrestrial broadcasters, with only GMTV posting a year on year increase in revenue.The breakfast franchise recorded a 2.8% rise compared to August 2006, to stand at £3.69 million. This should prove to be a fillip for the beleaguered station, which is still battling back from the… Continue reading TV Market Round-Up – August 2007

ITV1 continued to close the gap on BBC One’s viewing share in all homes, by once again boosting its share in August.The channel’s share rose by more than one percentage point for the month, whilst BBC One’s share fell, leaving a gap of just over 2% between the two rivals.All other terrestrial channels felt a… Continue reading Television Viewing Round-Up – August 2007

Aegis Group has acquired Metra Seis, Spain’s largest independent full-service market research agency. The gross assets of Metra Seis are valued at €3.4 million. Metra Seis will eventually be integrated with Synovate’s existing Spanish business to create scale advantages and a broader client offer in a top 10 market for market research. Metra Seis was… Continue reading Aegis Buys Spanish Market Research Firm

Premium rate phone regulator Icstis today imposed a maximum fine of £250,000 on GMTV competition phone service provider Opera Telecom for selecting potential winners before competitions had closed.Icstis found that all correct entries submitted after a certain time each day had no chance of winning, despite consumers being charged for entering.The fine is the highest… Continue reading Maximum Fine For Opera Telecom Over GMTV Phone-In Scandal

Household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011, according to new research by the Digital Radio Development Bureau (DRDB).The DRDB’s new five-year forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40% in… Continue reading UK DAB Household Penetration To Reach 58.5% By 2011