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Publicis Groupe has reported an organic growth rate of 0.2% for the second quarter of 2007 and said that the full year figure is likely to be worse than originally forecast. Growth for the first half of the year was 1.6%, whilst revenue for the period rose by 6% to €2.2 billion. Maurice Lévy, chairman… Continue reading Publicis Groupe Reports Low Organic Growth

A new study on in-game advertising from Double Fusion and Interpret has found that 75% of gamers engage with at least one ad per minute across most, but not all, game types, whilst 81% of gamers engage at least every other minute. The research, designed with and conducted by new media research firm Interpret LLC,… Continue reading Gamers Engaging With In-Game Ads

Internet TV advertising could achieve revenues of up to $10 billion worldwide by 2011, according to a new industry report from Understanding & Solutions. Understanding & Solutions adds that this equates to 18% of the internet advertising market for that year, forecast at $57 billion. However, there is an internet TV ‘goldrush’ in progress, as… Continue reading Internet TV Ad Revenues Could Reach $10bn Worldwide

Five is conducting a review of its procedures and co-authoring a handbook for independent producers as part of its initiative to improve viewer trust, with Channel 4 and the BBC also addressing the issue.The channel is reviewing its processes, contracts and supplier relationships to ensure viewers can have total faith in the broadcaster.Five is also… Continue reading Broadcasters Look To Improve Viewer Trust

A repeat of BBC One’s cold case forensic drama, Waking The Dead, won the 9pm to 10pm timeslot last night, with more than 3.2 million adults on average tuning in to the show, giving the channel a 15.8% viewing share at the time.Meanwhile, a little short of three million on average tuned in to Big… Continue reading Waking The Dead Repeat Livens Up 9pm Timeslot

GCap is to merge eight AM and DAB digital Classic Gold radio stations with the seven AM and DAB digital Capital Gold stations to form the national Gold network, going live on-air and online from 7pm on Friday, August 3.Gold will be aimed at ABC1 35-54 year old music fans and aims to distinguish itself… Continue reading GCap To Launch Gold Network

Emap is increasing the frequency of its young women’s magazine, More, changing the title from fortnightly publication to weekly, in a move said to counter the threat of readers defecting to IPC’s Look, which launched at the beginning of this year.From September, lifestyle glossy More will double its print output, hoping to head off the… Continue reading Emap Puts More Into Women’s Weekly Market

Paul Corley, the managing director of GMTV, is to stand down from the breakfast broadcaster following the company’s recent phone-in quiz scandal.In April, Corley appeared on the GMTV sofa to apologise to viewers over failures in its premium-rate phone quiz, and will now step down in September.The GMTV call-TV scandal erupted following a Panorama investigation… Continue reading GMTV MD To Leave Following Phone-In Scandal

JCDecaux has announced that its revenues for the six months to 30 June were up 7.7% to €1 million compared to the same period last year. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 6.9%, reflecting a strong second quarter. Core advertising revenues, excluding revenues related to the sale, rental and… Continue reading JCDecaux Revenues Increase

GCap Media has signed a six-figure deal to promote The Simpsons Movie on radio stations including Capital 95.8 and XFM.Capital 95.8, the official radio partner for the film, will participate in a series of Simpsons related stunts to celebrate the launch of the film on July 25, including an attempt to break the Guinness World… Continue reading GCap Signs Simpsons Promotion Deal