A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase
More Uk articles
European telecommunications commissioner Viviane Reding has named DVB-H (Digital Video Broadcasting for Handhelds) as the single standard for mobile TV in Europe.The use of the DVB-H standard will be legally encouraged in the 27 member states, with the Commission saying that if necessary it will mandate the use of DVB-H in 2008.On announcing the decision,… Continue reading EU Names Mobile TV Standard
These days, it seems as if all anyone ever does is poke each other on Facebook. With that in mind, David Evans, director at Continental Research, decided to take a look at the world of social networking and what it might mean for advertisers and brands…Earlier this week I heard a good example of how… Continue reading The Impact Of Social Networking On Brands
The NRS has released a statement explaining why it has postponed the release of data for the two London afternoon freesheets, which was expected to be released yesterday.Roger Pratt, managing director of the NRS, said: “NRS has taken the decision to postpone the release of data for the two London freesheets; London Lite and thelondonpaper… Continue reading NRS Postpones Freesheet Figures
BT has launched its BT Vision Sport service, allowing fans to watch Premier League matches just hours after the game has finished – at a time of their choosing – for £4 a month.Footy fans can also combine the service with a package of live English and Scottish matches from Setanta Sports for £12 a… Continue reading BT Launches Sports Catch-Up Service
The troubled men’s magazine sector is set to feel the heat from an aggressive newcomer, with the news that a team of magazine industry heavyweights is gearing up to launch a new free competitor into the weekly market.The plan is to create a half-million circulation title, which has a working title of Alpha One, with… Continue reading FEATURE: Start-Up Stirs Up Men’s Weekly Sector
News Corp has apparently reached a tentative agreement for the purchase of Dow Jones for $5 billion (£2.5 billion). According to a report in the Wall Street Journal, owned by Dow Jones, the deal will be put to the full Dow Jones board for approval this evening. The WSJ said that yesterday negotiators from News… Continue reading News Corp Reaches Tentative Dow Jones Agreement
The US game console market is forecast to generate cumulative revenues of $66 billion through 2012, according to a new report from JupiterResearch. The US Console Games Forecast, 2007 to 2012 report says that competition for console households over the next five years will be fiercer than ever and will result in a close sharing… Continue reading US Game Console Market To Grow
Greg Dyke, former director general of the BBC, has said that ITV cannot survive as an independent company, according to reports.Dyke, who led a failed private equity take-over of the broadcaster last year (see ITV Rejects Second Bid By Defeated Dyke Consortium), said ITV would have to be taken over, or hit the acquisition trail… Continue reading Former BBC Director General Hits Out At ITV
Last week we found that Dow Jones was listening to alternative bids to a takeover by Rupert Murdoch from California billionaire Ron Burkle and internet entrepreneur Brad Greenspan.It is unknown how much of Dow Jones the pair want to buy, although a report on MediaGuardian.co.uk said that Dow Jones’ union hopes they will be able… Continue reading Media In The City: Dow Jones Listens To Alternative Bids
