More Uk articles

US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow

Digital UK, the body leading digital switchover in the UK, is launching a national information campaign to promote the switchover, which starts in just under one month’s time.The switch to digital begins in Whitehaven, Cumbria on October 17, before rolling out across the entire country region-by-region over the next few years, finishing in 2012.The £8… Continue reading Digital UK Launches Switchover Information Campaign

Virgin Media’s new entertainment channel, Virgin 1, is to launch on October 1.Virgin 1, available on Freeview, satellite and cable and Virgin Media’s catch-up TV, recently unveiled its brand identity, comprising a red number one figure emblazoned with the Virgin Logo (see Virgin Unveils New Channel Logo).The logo, conceived by directing duo Conkerco in collaboration… Continue reading Virgin 1 Gets October Launch Date

Radio advertising has a new set of guidelines regarding the marketing of food and drink brands, following crackdowns on TV and online ads for these products.BCAP, the Broadcast Committee of Advertising Practice, has unveiled new rules which ban the use of celebrities and other characters in ads aimed directly at children, especially those in primary… Continue reading Radio Ads Get Junk Food Restrictions

Independent News & Media has reported a 7.1% increase in its UK operation’s advertising revenues in the first half of the year. INM said that advertising had been boosted by growth in display revenue at the Independent and classified advertising growth. It added that operating profits in the UK had grown by 19.7% to €7.3… Continue reading Independent News & Media Reports Ad Revenue Increase

UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).The survey revealed that UK retailers now see a combined revenue from 20… Continue reading UK Consumers Spending More On Magazines

Last week saw Publicis acquire the French digital agency Wcube for an undisclosed sum, intending to rebrand Wcube and integrate it into the Publicis Modem worldwide digital network.Olivier Fleurot, executive chairman of Publicis Worldwide, said that the acquisition marked a decisive step in the deployment of the company’s digital offering (Full Story).JCDecaux announced its results… Continue reading Media In The City: Publicis Acquires French Digital Agency

New research from first direct reveals that there are now more mobile phones than people in the UK. There are almost 70 million mobile SIM cards (phone numbers) and over 71 million handsets spread amongst 45 million adults according to the research – an average of 1.6 mobiles per adult in the UK. Just 12%… Continue reading UK Has More Mobile Phones Than People

SMG is to stop the sale of Virgin Radio after bids failed to match the £80 million asking price, allowing it to focus on floating Virgin on the stock market next spring. A report in the Sunday Telegraph said that offers for Virgin were received from Global Radio and Vitruvian Partners, a private equity firm.… Continue reading SMG To Call Off Virgin Radio Sale

Stuart McDonald, head of advertising insight at News International, dissects last week’s NRS release for the free London papers, explaining why NI is not totally happy with their ‘second place’ result and why the company believes the NRS must change…Last week the NRS released the first readership figures for the free evening newspapers in London,… Continue reading NRS – In Second Place But Still Dabbling In Performance Enhancers