Total advertising expenditures in the first half of 2007 slipped by 0.3% to $72.59 billion versus the same period in 2006, according to new data from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “For the first time since 2001, media advertising expenditures have declined for two consecutive quarters. “While… Continue reading US Adspend Slips 0.3%
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A year after their launch in the capital (see thelondonpaper Launches And The Free Newspaper War Begins), the two free afternoon papers, the London Lite and thelondonpaper, have today released their first National Readership Survey figures, for January to June 2007, showing the London Lite to be ahead of its rival.Despite thelondonpaper remaining in top… Continue reading Women Favour London Lite Over thelondonpaper
The BBC’s coverage of England’s crucial Euro 2008 qualifying match brought in a big audience last night, with a peak of 10 million adults (a 46.1% share) watching the action.England racked up a hot 3-0 win over a well-drilled Russian team and an average audience of 8.3 million adults watched the action unfold on BBC… Continue reading England Win Gets 10 Million Adult Viewers
Daily Newspaper MarketThe first six months of 2007 showed Britain’s national daily newspapers to have recorded a year on year decline in readership of just over 0.5% overall, presumably buoyed by significant news stories – from the summer floods to the foot and mouth outbreak and the Madeleine McCann case.It was a mixed picture for… Continue reading NRS National Newspaper Round-Up: June 2007
Clear Channel Outdoor has announced that Clear Channel Connect, its new division set up to sell advertising exclusively on Spectrum plc’s phone box estate, will launch on Monday October 8.The Connect panels are situated in urban locations across the country, with 62% of the sites within 300m of retail locations.Connect also has cover of London… Continue reading Clear Channel Connect To Launch In October
IPC Ignite has appointed David Moynihan, editor of Emap’s FHM.com to the role of digital editor for IPC Ignite music brands NME.com and Uncut.co.uk.Moynihan joined FHM.com in 2000 and became deputy editor of the site in 2004. He was named editor in January 2007 and during his time on the brand, the site has picked… Continue reading IPC Appoints Moynihan As Digital Editor
ITV has unveiled a new five year “self-help” plan to grow its business, focusing on content and online. ITV said that in its content business its objective is to double content revenues, including internal productions to around £1.2 billion by 2012. It will invest approximately £1 billion across its channels this year and has set… Continue reading ITV Unveils Five Year Growth Plan
Listeners to BBC radio through Virgin Media TV will be able to view dynamic interactive content from later this month.This content is already reaching Freeview audiences, which means that BBCi now visualises radio listening on most major digital TV platforms.Mark Friend, multiplatform and interactive controller for BBC audio & music, said: “This is a key… Continue reading Radio Listeners Get BBCi On Virgin Media TV
Emap has sold its Australian magazines business to ACP Magazines for £38 million as it continues with the break-up of its business. Following the sale, Emap will continue to benefit from licence revenues from the Australian editions of ZOO, FHM, Empire, Mother & Baby and Pregnancy & Birth. In the year to 31 March 2007,… Continue reading Emap Sells Australian Magazine Business
JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.Short term… Continue reading JCDecaux Wins Samsung European Outdoor Ad Account
