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The return of Doc Martin to ITV1 last night gave the channel a peak audience of 7.1 million adult viewers (a 32.9% share) in the 9pm slot.This was easily ahead of BBC One’s offering, Silent Witness, which could only manage a peak of 5.5 million adults (a 25.5% share) in the same timeslot.An average of… Continue reading Return Of Doc Martin Beats Silent Witness

IAB marketing manager, Amy Kean, examines the company’s latest engagement study, and discusses whether marketers are investing enough in their online campaigns…As the online industry grows, it’s inevitable that the way we measure campaigns should also mature. The age-old tried and tested methods may no longer apply, and at the IAB every day we’re further… Continue reading Helping FMCG Advertisers Find Out What Engagement Really Means

The BBC Trust has provisionally approved proposals for a BBC HD channel but has delayed making a decision on launching the service on the Freeview platform.The proposed BBC HD channel, which would cost £21.5 million a year, would broadcast for a nine-hour period from 3pm to midnight.The Trust said that it would delay the launch… Continue reading BBC Trust Provisionally Approves Plans For HD Channel

Ofcom could increase the amount of advertising terrestrial broadcasters are permitted to show by as much as two thirds.The regulator is understood to be considering increasing the current limit of seven minutes an hour to as much as 12 minutes, according to reports.Such a change would allow ITV, Channel 4 and Five to earn far… Continue reading Ofcom Could Increase TV Ad Minutes

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August.The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace.Almost half (48%) of Britons online (15.3 million people)… Continue reading Facebook And MySpace Visited By One In Five Online Britons

Ovum, the analyst and consulting company, has announced the fastest growing broadband markets, highlighting key factors that have helped shaped them. The report benchmarks countries from Asia-Pacific, Western and Eastern Europe and the Middle East & Africa. Infrastructure competition, relative pricing and regulatory involvement have been identified as common factors that are driving broadband growth… Continue reading Fastest Growing Broadband Markets Revealed

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August. The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace. Almost half (48%) of Britons online (15.3… Continue reading Facebook And MySpace Visited By One In Five Online Britons

Aegis Group has acquired Metra Seis, Spain’s largest independent full-service market research agency. The gross assets of Metra Seis are valued at €3.4 million. Metra Seis will eventually be integrated with Synovate’s existing Spanish business to create scale advantages and a broader client offer in a top 10 market for market research. Metra Seis was… Continue reading Aegis Buys Spanish Market Research Firm

Household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011, according to new research by the Digital Radio Development Bureau (DRDB). The DRDB’s new five-year forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40%… Continue reading UK DAB Household Penetration To Reach 58.5% By 2011

A new forecast from IMS Research predicts that the hybrid set-top box (STB) market, although still small today, will account for over 25% of worldwide STB unit shipments in 2012, translating into nearly $2.9 billion in manufacturer revenues. Based on leading satellite TV operators’ strategies to strongly position themselves against competitors, satellite hybrid STBs are… Continue reading Hybrid Set Top Box Market To Grow