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ZenithOptimedia’s team of sporting gurus recorded their third straight win at the annual MediaTel Group charity sports quiz held on Wednesday evening.Competing against teams including Starcom Mediavest, News International, Vizeum, CBS Outdoor and GMTV, ‘The Sporting Spudguns’ consisting of Gareth Pugh, Seb Biggins, Pete Williams, Darren Berry and Iain Ogilvie, won by a remarkable 27… Continue reading ZenithOptimedia Bags Third Straight Sports Quiz Win

Associated Newspapers’ Evening Standard is launching a cashless payment card that its readers will be able to swipe at sales points to pick up their copy.The Eros card, so called because it utilises the logo on the paper’s masthead, will initially be available at Waterloo station on Monday, before rolling out across zone 1 in… Continue reading Evening Standard Gets Cashless Payment Card

In a shock announcement, ITV has revealed that it will not be broadcasting this year’s British Comedy Awards, after yet more allegations over dodgy phone voting.Although the December ceremony will still go ahead, ITV will not film the proceedings. It is understood that production company Michael Hurll Television is attempting to secure another broadcaster for… Continue reading ITV Will Not Screen Comedy Awards

UKTV is to replace UKTV G2 with a comedy and factual entertainment channel called Dave, launching on October 15.The channel is aimed at a young male audience and will be available on all platforms including Freeview.UKTV said that the core aim of the name change is to create viewer affinity among a key target audience… Continue reading Hello Dave: UKTV To Launch New Channel

US advertising spending for the first half of 2007 was down 0.5% year on year, with internet spending showing the strongest performance (+23.6%) of any category, according to a new report from the Nielsen Company. According to preliminary figures from Nielsen Monitor-Plus, categories apart from internet advertising that showed an increase during the first half… Continue reading US Adspend Down 0.5% Year On Year

More than two-thirds of US adult mobile users can send and receive text messages, according to new research from InsightExpress. The company found that while Gen Y (18-34) texts the most, three-quarters of 45-to-54-year-olds can also text. Joy Liuzzo, director of mobile research at InsightExpress, said: “”Mobile technology is pervasive, impacting the lives of consumers… Continue reading New Research Looks At US Text Messaging

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012, according to a new report from Juniper Research. Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with DVB-H the… Continue reading Global Consumer Spending On Mobile TV To Increase

Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%

Five is to undergo a major revamp, coinciding with the arrival of Neighbours on the channel next year.According to reports, the revamp is scheduled for next March/April, with the channel getting new branding and idents.It is understood that Lisa Opie, Five‘s managing director of content, is in the process of recruiting a new media team… Continue reading Five To Undergo Major Revamp