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A new study reveals that 67% of the online search population is driven to search by offline channels. The research, sponsored by iProspect and conducted by JupiterResearch, also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. Search engine marketing firm iProspect commissioned the study to gain a… Continue reading Online Search Population Is Driven To Search By Offline Channels

It wasn’t all self-flagellation at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), as internet entrepreneur Janus Friis explained more about his peer-to-peer television project, Joost.Given Friis’ background as the co-founder of both the file-sharing website Kazaa and the online telephony business Skype, many in the audience could have been forgiven for being wary about… Continue reading MGEITF 2007: Joost To Provide New Opportunities For Content Owners

For many, 2007 was television’s annus horribilis, beginning with the Big Brother racism controversy (see Big Brother Controversy Could Force C4 To Rethink Remit) and travelling onward through claims of fakery and telephone fraud. Unsurprisingly then, the issue of viewer trust was one of the big themes of the recent MediaGuardian Edinburgh International Television Festival.Andy… Continue reading TV Festival Looks At Viewer Trust

Last year’s annual MacTaggart lecture saw outgoing ITV boss Charles Allen use the platform to strongly criticise Channel 4. In 2007, under a cloud of deception and viewer mistrust, Newsnight anchor Jeremy Paxman took his turn on the podium to deliver a scathing speech.Paxman outlined the trivial and more serious “contemptible” allegations of dishonesty and… Continue reading Paxman Scorns “Contemptible” Annus Horribilus

Vint Cerf, one of the creators of the internet and currently Google’s chief internet evangelist, made some bold predictions at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), conjuring up visions of a Martian internet and super-fast downloads.Presenting the Alternative McTaggart lecture at the festival, Cerf’s speech was quite different from Jeremy Paxman’s lament for… Continue reading MGEITF 2007: Internet ‘Godfather’ Looks To The Future

The controversial BBC documentary on the Queen might never be shown, according to Peter Fincham, controller of BBC One.Speaking at the Media Guardian Edinburgh International Television Festival (MGEITF), Fincham said: “I certainly hope that we will screen the series, a lot of talking is going on in the background – I can’t say whether or… Continue reading MGEITF 2007: Queen Documentary Might Never Be Shown

The results of a survey conducted by the Internet Advertising Bureau have revealed that two out of three UK gamers are positive about the brands they see advertised in games. Over half of the 3,500 UK gamers surveyed said that they had seen an in-game advertisement in the past 12 months. One third said that… Continue reading UK Gamers Positive About In-Game Ads

The second instalment of The X-Factor, on ITV1 at 7.30pm on Saturday night, was a mega hit with viewers, drawing a larger adult audience than the rest of the terrestrial channels combined.A peak of 7.4 million adults (a 44.5% share of the audience) watched the wannabes line-up before the judges, with an average of seven… Continue reading X-Factor Continues To Do Well

July was a good month for commercial revenues for terrestrial channels, which saw an overall increase of 9.6% year on year. Only GMTV recorded a dip in its monthly revenue, as the fallout from the phone-in controversy bit (see GMTV MD To Leave Following Phone-In Scandal).Channel 4 had the best monthly increase amongst the terrestrial… Continue reading TV Market Round-Up – July 2007

New software for the Playstation 3 will allow the console to become a personal video recorder, letting users record and playback digital terrestrial television.The PlayTV software will be available first in the UK, France, Germany and Spain from early next year, with more countries to follow.Recorded programmes can be streamed over a wireless internet connection… Continue reading PS3 To Become PVR