A new study from comScore shows that 80% of the UK online population (aged 15 or older who have accessed the internet from either a home or a work computer), initiated a video stream in April 2007, compared to 76% in the US, 79% in France, and 70% in Germany. The study also reported that… Continue reading UK Internet Users Leading Consumers Of Online Video
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ITV1’s new 9pm drama, The Time Of Your Life, about a woman trapped in a coma for 18 years, picked up a peak audience of 6.4 million adult viewers last night.Perhaps mindful of the success enjoyed by the John Simm time-travel-coma bonanza that was Life On Mars, the ITV show spent some of its time… Continue reading New Drama A Success For ITV1
Television advertising spend will rise in 2007 despite a sluggish start to the year, according to Nick Bampton, managing director of Viacom Brand Solutions (VBS). Bampton was speaking at the Marketing Week TV conference, where he said that despite an “annus horribilis” in 2006, TV advertising was up nearly 11% in six years. Figures from… Continue reading TV Adspend Predicted To Rise
The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate
Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director
Proctor & Gamble has partnered with IPC Southbank’s fashion and beauty magazine Marie Claire to promote the company’s Aussie Haircare shampoo range.The deal sees the magazine running a series of in-magazine advertorials throughout the summer months, as well as an integrated online campaign at www.marieclaire.co.uk.The partnership also sees Aussie Haircare taking on-line display space in… Continue reading Marie Claire In Aussie Haircare Promotion
Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment
IPC Connect has appointed Natasha Cook as the new deputy editor of consumer title Woman’s Own.Natasha joins Connect IPC Southbank, where she was deputy editor of monthly glossy woman&home.Natasha’s career has included roles across a number of high profile magazines, including Take A Break, Bella, Cosmopolitan, and SHE as features editor, before joining woman&home.“I’m delighted… Continue reading New Deputy Editor For Woman’s Own
This week, Future announced a pre-tax profit of £8.6 million for the six months to March 31 this year.The publisher added that its revenues from continuing operations were down 11% year on year, at £95.3 million (Full Story).Meanwhile, Publicis bought the French digital agency Business Interactif for €137 (£92 million), and will merge it with… Continue reading Media In The City: Future Announces Pre-Tax Profit
Dennis Publishing has reached an agreement to sell Dennis Publishing Inc, its American magazine arm, to Quadrangle Capital Partners, a private equity fund focused on the media and communications industries. The deal comprises some of the world’s most famous young men’s magazines and websites, including Maxim, Blender and Stuff. Dennis Publishing Inc was founded in… Continue reading Dennis Publishing Sells American Arm
