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Jim Hytner, Barclays’ group brand and marketing director, is to leave the bank in November to become commercial director of Top Up TV.In his new role Hytner will be responsible for expanding Top Up TV’s commercial opportunities.He joined Barclays in 2004, having resigned as marketing and commercial director of ITV (see Hytner Quits ITV After… Continue reading Jim Hytner To Join Top Up TV

Jim Hytner, group brand and marketing director at Barclays, is to leave the bank in November to take up the role of commercial director at Top Up TV. His departure will see Deanna Oppenheimer, currently chief executive of retail banking, take charge of the marketing department before a decision is made on the banks long-term… Continue reading Hytner To Join Top Up TV

Easy Living the women’s monthly magazine, is to get its own channel on YouTube, following the launch of Vogue, Glamour and Brides on the video-sharing site.The new channel will show cookery videos featuring the magazine’s food editor, David Herbert.Abigail Chisman, general manager for Conde Nast Interactive, said, “We’re keen to capitalise on this premier destination… Continue reading Easy Living Magazine To Get YouTube Channel

Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign

A new report from eMarketer says that legal squabbles over internet radio will not stop the growth of the medium. The Radio Trends report quotes a US forecast from Bridge Ratings which predicts that internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006. Another estimate,… Continue reading Legal Arguments Won’t Stop Growth Of Internet Radio

Last night saw the first episode of ITV1’s new Robson Green drama Little Devil, and the show easily won the 9pm ratings battle.The series follows the well-meaning but disastrous exploits of 10-year-old Oliver Crowe as he takes desperate measures to try to save his parents’ crumbling marriage.Little Devil had a peak of six million adult… Continue reading ITV1’s Little Devil Gets Big Ratings

Alex Burmaster, European internet analyst at Nielsen//NetRatings, explains the theory and practice behind the company’s promotion of total time as the key user engagement metric for online…Many of you will be aware that Nielsen//NetRatings recently announced that we are actively promoting total time as the key user engagement metric, alongside more traditional measures such as… Continue reading What Moving From Page Views To Time Is All About

IPC Connect’s celebrity weekly Now has unveiled a new look, featuring a fresh design and a more direct layout.IPC says that the mag, which features more celebrity photos and fashion tips, now interacts completely with its website, nowmagazine.co.uk.The refresh has been guided by editor Helen Johnston, who joined the title in April this year.New elements… Continue reading Now Magazine Unveils New Look

Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems

The Audit Bureau of Circulations has begun an investigation into how magazine circulation figures became available on its website six days before this Thursday’s official release.The ABC figures for the first six months of 2007 were accidentally released on the ABC website on Friday for a short period.The mistake was apparently noticed by a MediaGuardian… Continue reading ABC Launches Investigation Into Magazine Leak