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Aegis has signed an agreement to acquire mobile marketing company Marvellous Mobile. Marvellous Mobile’s services cover creative, design, build, hosting and measurement, and it has developed its own proprietary global technology platform, known as MHub. For the past year, Marvellous Mobile has collaborated with Isobar, the digital agency network, and part of Aegis, to create… Continue reading Aegis To Acquire Mobile Marketing Company

New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage

There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million

Last night saw the final of The Apprentice on BBC One, and although it did well it was beaten by ITV1’s mega-hit, Britain’s Got Talent.With both these shows performing admirably, it meant that Big Brother was squeezed out, managing a pitiful peak of just 1.8 million adults (an 8.1% share of viewing).The final of The… Continue reading The Apprentice Loses Out To Britain’s Got Talent

The Digital Radio Development Bureau has announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain. The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million

Chief executive of the DRDB, Ian Dickens, who has been at the helm of the digital radio trade body for five years, will step down later this year, with the DRDB now actively seeking a new chief executive.“Ian has been a superb champion of DAB digital radio and is rightly credited with helping to pull… Continue reading DRDB Chief Exec To Stand Down

The Digital Radio Development Bureau has today announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain.The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million

Out of home media agency Kinetic is restructuring its business in the UK in a move reflecting the changing and dynamic nature of the out of home market and the company’s continued growth.Three distinct new planning divisions will be created, each under the stewardship of a director.James Copley, currently client development director, will lead all… Continue reading Kinetic Restructures UK Business

Ofcom’s plans for a new online public service publisher, or PSP, have been met with mixed reactions from the various broadcasters, with some saying the regulator should instead focus on the existing services.At January’s Oxford Media Convention, Ed Richards, the regulator’s chief executive, outlined that there was a clear case for a new, new media… Continue reading Broadcasters Critical Of PSP Proposals

Emap has reportedly approached Future chief executive, Stevie Spring, about its vacant chief executive role.Reports in the trade press have said that Emap is building a shortlist of candidates, being put together by headhunters Zygos, to succeed Tom Moloney, who stepped down last month (see Emap Chief Executive Quits).Before joining Future in June last year… Continue reading Spring Could Be New Emap Chief Exec