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The American Audit Bureau of Circulations is now counting the number of readers who log on to newspaper websites in the official circulation of the title.ABC audits are compiled semi-annually in the US, and for years the figures have been declining dramatically. As a result many advertisers have been switching from print to online formats.However,… Continue reading US ABC Counts Print And Online Figures Into Official Circulation

ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads

The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads

Trinity Mirror has agreed to sell 14 Berkshire newspapers for £10 million as part of its ongoing disposal programme. The company is selling Berkshire Regional Newspapers to Berkshire Media Group, a subsidiary of Scottish group Dumfermline Press. Earlier this month, Trinity Mirror sold 25 titles in Surrey, Sussex, Kent and Dorset to Northcliffe Media, the… Continue reading Trinity Mirror Sells Berkshire Papers

An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video

Ofcom has published the reasons behind its decision to award the second national digital radio multiplex licence to 4 Digital Group (4DG).Ofcom’s Radio Licensing Committee (RLC) decided that the 4DG bid, which went head-to-head with a bid from National Grid Wireless (see Battle For The Second DAB Multiplex), was best calculated to promote the development… Continue reading Ofcom Publishes Reasons For DAB Multiplex Licence Award

The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell

European telecommunications commissioner Viviane Reding has named DVB-H (Digital Video Broadcasting for Handhelds) as the single standard for mobile TV in Europe.The use of the DVB-H standard will be legally encouraged in the 27 member states, with the Commission saying that if necessary it will mandate the use of DVB-H in 2008.On announcing the decision,… Continue reading EU Names Mobile TV Standard

Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines

Victoria Beckham: Coming To America, a documentary following the Spice Girl on her move to the US, could only attract a peak audience of 3.4 million adult viewers to ITV1 last night, a figure easily beaten by a repeat of BBC One drama Waking The Dead.The Posh Spice reality show had an average of 3.2… Continue reading Posh Documentary Beaten By BBC One Repeat