More Uk articles

Trinity Mirror is to sell 27 regional newspapers and nine niche titles in London and the south-east for £18.75 million. The titles, including the South London Press, North London and Herts Newspapers and the Yellow Advertiser, will be sold to Tindle Newspapers. Last month, Trinity Mirror sold 25 weekly regional newspapers to Daily Mail and… Continue reading Trinity Mirror Sells 27 South-East Titles

US outdoor advertising industry revenue sustained last year’s strong growth trend with an 8% increase in the first three months of 2007, accounting for $1.6 billion in total spending, according to figures from the Outdoor Advertising Association of America (OAAA). Stephen Freitas, chief marketing officer for the OAAA, said: “The industry’s growth has remained consistent… Continue reading US Outdoor Ad Revenue Sustains Strong Growth

By 2011, eMarketer estimates there will be more than 200 million broadband internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006, says the online… Continue reading Traditional TV Model To Change Significantly

BSkyB has bought Amstrad in a deal worth £125 million – 150 pence in cash per share – which should see Sir Alan Sugar collect £34.5 million. Sky said that the acquisition of Amstrad will provide the satellite broadcaster with an in-house design and development capability, which Sky believes will deliver significant operational and financial… Continue reading Sky Buys Amstrad For £125m

GCap Media could be considering purchasing Emap’s radio assets, following Emap’s announcement last week that it is reviewing its portfolio of assets. When Emap announced the review last week it said that “all options to maximise shareholder value will be examined, including a possible sale or demerger of some or all of its constituent businesses”… Continue reading GCap Could Buy Emap’s Radio Assets

Text messages will be obsolete within the next five years, according to new research from Gartner. Although there are currently 114 million text messages sent daily in the UK, Gartner says that due to wireless internet technology coming down in price, more mobile phone handsets will include online technology and therefore more users will move… Continue reading Text Messaging To Be Obsolete Within Five Years

Insight manager for marketing at Emap Advertising, Richard Fero, examines the company’s E-ceptivity study, looking at how the different reasons consumers go online impact on online behaviour and receptivity to advertising…Whilst advertisers are increasingly taking advantage of the online medium for branding campaigns, how much do we really understand about how consumers interact with websites,… Continue reading Some Clicks Are More Equal Than Others

Emap is to relaunch Heat Radio with a celebrity news format and sponsorship, promotions and ad-funded programming in place of spot advertising.The national digital station, which is currently an automated jukebox, will be relaunched at the end of September with an “exclusive club” of five clients whose advertising will be worked into the station’s content.Traditional… Continue reading Heat Radio To Relaunch With Integrated Advertising

Text messages will be obsolete within the next five years, according to new research from Gartner.Although there are currently 114 million text messages sent daily in the UK, Gartner says that due to wireless internet technology coming down in price, more mobile phone handsets will include online technology and therefore more users will move from… Continue reading Text Messaging To Be Obsolete Within Five Years

Thinkbox has just published its Quarter 2 review for 2007, which shows that commercial TV is continuing to grow.The research shows that as digital penetration has expanded, so too have commercial impacts.Thinkbox says that individuals’ impacts rose over 3.3% against the same quarter last year and, as in the first three months of the year,… Continue reading Commercial TV Continues To Grow