‘Silver Surfers’ are set to overtake the 35-44s as the age group with the largest representation online, according to online competitive service Hitwise.Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to… Continue reading Silver Surfers Boost Online Presence
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Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading Ovum Analyst Discusses The Future Of Google
Advertisers may soon have a new tool to boost click-throughs from search ads, after the announcement that Microsoft has started testing a new platform which turns standard search ads into full-blown display ads.The new technology means that when a user hovers the cursor over a paid search ad, the ad expands into a large display… Continue reading New Technology Could Boost Click-Throughs For Search Ads
Channel 4 could be about to launch six channels on the Sky EPG with a purchase of Life TV Media.According to reports in the trade press, Channel 4 could be interested in acquiring Life TV Media as it runs the three channels directly below Channel 4’s digital channels on the Sky EPG.Life TV Media’s Life… Continue reading Channel 4 Could Launch New Channels On Sky EPG
Dawn Airey is believed to be in advanced negotiations with ITV about taking on a senior management role at the commercial broadcaster. ITV executive chairman, Michael Grade, has apparently been in discussions with Airey about a new job which would include overseeing the company’s UK and international production business. The Guardian quoted a source as… Continue reading Airey Could Join ITV
ITV has said that ITV1’s advertising revenue for the first half of 2007 will be down by 9.6%, whilst ITV Plc’s total advertising revenue is down by 7.5%. In an AGM statement released today, ITV said that its family of channels (including GMTV) achieved a viewing share in multichannel homes of 21.9% which was slightly… Continue reading First Half Decline For ITV1 Ad Revenue
BT has announced its fourth quarter (January-March) and its full year 2006/7 results, with its Q4 revenues up 3% on the same period last year to £5.2 million. BT said that its strategy of focusing on convergence continued to deliver in Q4. Networked IT services contract wins were £2 billion in the fourth quarter taking… Continue reading BT’s Q4 Revenues Up 3%
Xfm has confirmed a dramatic programming shake up, with the indie music station handing over control of its airwaves to listeners.It was rumoured yesterday that the expanding GCap Media brand could lose DJs from its daytime schedule (see Xfm Could Shed Daytime DJs In Revamp), and the station has confirmed that from Tuesday 29 May,… Continue reading Xfm Confirms Daytime Format Change
Emap chief executive Tom Maloney has quit the group with immediate effect. Alun Cathcart, non-executive chairman, will become interim executive chairman carrying out the chief executive role until a permanent appointment is made. Alun Cathcart, executive chairman, said: “The board thanks Tom for his dedicated service to Emap throughout his career and for the last… Continue reading Emap Chief Executive Leaves
Last night saw Ghazal fired from The Apprentice with a peak of six million adults watching the contestants trying to schmooze their way into Sir Alan’s good books.The BBC One show had an average audience of 5.4 million adults (a 24.5% share) across its hour long running time.On at 9pm, The Apprentice went head-to-head with… Continue reading Ghazal Gets Booted Off The Apprentice
