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The structure of agencies and the creativity of advertising for newspapers were brought into question at the ‘Future of National Newspapers’ seminar held by MediaTel Group in London yesterday, with panellists urging agencies to become more integrated.Stuart Taylor, commercial director at Guardian News and Media, said that agencies are “too structured separately”. He conceded that… Continue reading Agencies Must Consider Restructure For Digital Age

Digital Marketing Group has acquired Graphico New Media, a full service creative digital agency with skills in mobile marketing, and Hyperlaunch New Media, an award-winning digital creative marketing agency. DMG is paying £8.6 million for Graphico and £3.5 million for Hyperlaunch. Graphico’s core business area lies in the design, development and maintenance of web-sites, from… Continue reading Digital Marketing Group Acquires Two Agencies

Mark Thompson, director general of the BBC, has accused commercial rival ITV of plagiarising successful television programme formats such as Any Dream Will Do and The Apprentice.Speaking at the launch of the BBC 2007 annual report, Thompson attacked the “copycatting” policy of rivals, which he said was flattering but showed that the BBC was leading… Continue reading BBC Director General Accuses ITV Of Plagiarism

Current director of strategic insights at ZenithOptimedia, Andrew Green, will leave the agency to join Ipsos Global Media as chief marketing officer next week.At Ipsos, Green will focus on developing the Ipsos Media approach to ROI, engagement and mobile.Before his role at ZenithOptimedia, Green previously held senior positions at OMD and Zenith in the US… Continue reading Green To Join Ipsos From Zenith Next Week

Channel 4’s managing director of digital content, Andy Grumbridge, has been appointed director of digital media at Virgin Radio.Grumbridge replaces James Cridland to lead Virgin Radio’s in-house 13-strong digital team.Virgin Radio has been at the forefront of digital, becoming one of the first stations in the world to broadcast online in 1996.Grumbridge will be expected… Continue reading Grumbridge Leaves Channel 4 For Virgin Radio

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology.This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top industry… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers. Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.… Continue reading Jury Still Out On Afternoon Freesheets

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers.Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.He added:… Continue reading Jury Still Out On Afternoon Freesheets

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology. This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

Carl Remmer, research executive at IPC Media, makes the case for the insert ad, arguing that for some advertisers, this sometimes annoying method of reaching consumers can be exactly what the product ordered…I had a bit of a long wait for a train the other day so I popped into the WH Smiths at the… Continue reading The Case For Inserts