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Channel 4 Radio has become the first radio station to launch in the online virtual world of Second Life.The move see the station gain access to the estimated 6 million members of the online population, with Channel 4 Radio providing its own dedicated Second Life radio show, reporting on day-to-day developments.Subscribers will also be able… Continue reading Channel 4 Radio Launches in Second Life

Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.This week saw Emap chief executive Tom Maloney quit the group with immediate effect, leading some to speculate that the company could soon be subject to a bid approach (Full Story).ITV also came under the spotlight… Continue reading Media In The City

Virgin Media could have access to an extra four million homes not currently served by its cable network, after the company signed a four-year agreement with Cable & Wireless to extend its services beyond its cable network over broadband telephone lines.The move could double the company’s potential market in the United Kingdom as Cable &… Continue reading Virgin Media Could Expand Its Reach By Four Million Homes

Yahoo! is understood to be weighing up a $1 billion (£500 million) bid for the social networking site Bebo. The potential purchase comes after it bid for Facebook last year, with discussions on that occasion ending with Facebook rejecting Yahoo!’s advances (see Facebook Rejected Yahoo! Bids). Bebo is the UK’s most popular social-networking site and… Continue reading Yahoo! Could Buy Bebo

Virgin Media could be subject to a £7.5 billion bid from a private equity consortium headed by US group Providence Equity Partners. A report in the Observer says that Providence Equity Partners is considering taking advantage of Virgin Media’s share price of £24. Last summer, Providence Equity Partners held talks with the cable group over… Continue reading Consortium Could Bid For Virgin Media

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006.According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio (2.8%)… Continue reading UK Adspend Passed £19 Billion In 2006

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006. According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio… Continue reading UK Adspend Passed £19 Billion In 2006

Saturday saw BBC One’s Any Dream Will Do continue to dominate its ITV1 rival Grease Is The Word, picking up a peak audience of 5.5 million adult viewers for its 8pm showing.Across its hour long running time, the show picked up an average of 5.3 million adult viewers (a 28.4% share), whilst over on ITV1,… Continue reading Any Dream Will Do Still Going Strong

In yesterday’s Sunday Times, Omid Kordestani, Google’s senior VP for global sales and business development, outlined the company’s vision for expansion, which could in theory signal the death knell for agencies.The company’s primary revenue driver is the success of search based advertising, which generated the majority of its $10.6 billion last year.However, Kordestani said that… Continue reading Plans For Google’s Future Vision Revealed

A third of British teenagers have at least four social networking profiles on sites such as MySpace, Bebo and Facebook, according to research conducted by Q Research for MediaGuardian.co.uk.The survey of 11 to 20-year olds showed that more than 90% of UK teenagers have used a social networking website and more than half use them… Continue reading Social Networking Sites Appeal To 90% Of British Teens