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Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure.Lynne Robinson, research director at the IPA, said that it is important to not get carried away by… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar

OneSearch, the mobile search service from Yahoo!, has launched in the UK following the service’s arrival Stateside two months ago.The service is accessed via Yahoo!’s mobile web page, with it delivering results with one search instead of a series of web links to PC sites, to any mobile phone with a browser and internet access.Clicking… Continue reading Yahoo! Launches Mobile Search Service In Britain

Michael Tomasky has been appointed as the editor of the Guardian‘s US website Guardian America.The Washington based journalist starts his new role on May 7 and he will be charged with increasing the title’s online presence in North America, as well as enhancing the site’s news and front page.The site’s front page will be American… Continue reading New Editor For Guardian’s US Website

Publicis has recorded a 6.5% increase in first quarter revenues, to £723 billion. The world’s fourth largest advertising group said that it achieved organic growth of 3% for the first quarter of 2007. The £1.7 billion growth in new client business was fuelled by wins which included Asda in the UK and Wendy’s in the… Continue reading Publicis Posts First Quarter Revenues Increase

Reuters has revealed that it has received a bid approach from an unidentified third party which has seen its shares rise over 25%. There are rumours that the bidder could be Canadian information group Thomson Corporation or search engine giant Google. Although Newscorp has also been mentioned as a possible bidder, it is unlikely as… Continue reading Reuters Receives Bid Approach

Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure. Lynne Robinson, research director at the IPA, said that it is important to not get carried away… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar

The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar. She admitted that the package, which aims to create a single cross-media planning system, was… Continue reading TouchPoints Database To Be Reconfigured For Usability

IPC Southbank’s In Style has launched its new website, www.instylemagazine.co.uk, following 12 month’s development, to bring users the latest A-list celebrity style guide.The new UK website will focus primarily on fashion and beauty, celebrity style and party news, with key features including, “look of the day” showing the latest A-list pictures, “hot spots” which reveals… Continue reading In Style Launches New Website

The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar.She admitted that the package, which aims to create a single cross-media planning system, was “by… Continue reading TouchPoints Database To Be Reconfigured For Usability

BSkyB is launching a new part-time HD service, Sky Sports HDX, to add to its portfolio of high-definition channels.The service will replace Prem Plus HD following the loss of Sky’s monopoly on Premiership football last year. Setanta won two premierhip packages, while Sky will be broadcasting four packages from the beginning of the 2007-08 season… Continue reading Third HD Sports Channel For Sky