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Trinity Mirror has announced that its group advertising revenues for the 26 week period ending 1st July 2007 are expected to fall by 1.5%. In the company’s regionals division, advertising revenues are expected to fall by 1.6%. By category the expected fall in display is 0.6%, recruitment is 1.6%, motors is 10.1% and other categories… Continue reading Trinity Mirror Expects Ad Revenue Fall

GCap Media’s Capital 95.8 has secured bmi as sponsor for the Johnny Vaughan breakfast show in a £1million partnership.The year-long campaign starts on July 2 and includes on-air and online activity.The campaign signals bmi’s first major partnership with GCap Media and forms part of their ‘That’s bmi Time’ activity.The sponsorship includes some breakfast show promotions… Continue reading bmi In Capital 95.8 Breakfast Show Sponsorship

In May, Google maintained its place as the most-visited web property in the UK with nearly 28 million visitors, reaching 89% of UK web users age 15 and older, according to a new report from comScore.Microsoft was the second placed property with 27.4 million visitors and a reach of 87%.comScore says that Facebook continued its… Continue reading Google Remains Most Visited UK Web Property

Universal McCann has lowered its 2007 US advertising forecast to 3.1% and for overseas growth it now forecasts a gain of 4.2%. It currently expects a growth of 4.2% in worldwide advertising spending, in contrast to its December forecast of 5.3%, assuming no change in interest rates. In December, Universal McCann projected a US advertising… Continue reading Universal McCann Lowers 2007 US Ad Forecast

The latest Carat adspend forecasts predict that global adspend growth will be 5.8% this year, fractionally down from last year’s 5.9%. The 2007 forecast for Western Europe is down slightly from 4.4% to 4.1%. Carat says that online accounts for almost all this growth. Digital television services will continue to grow well throughout the year,… Continue reading Global Adspend Forecast To Grow 5.8%

Jane Kesley, former Emap Advertising cross media director and founder of XmC, has teamed up with ex-Starcom Group and Starcom+ chiefs Andy Roberts and Adam Bishop to form Village Green, an independent specialist agency.Village Green intends to deliver more effective brand solutions by engaging consumers through content. It will do this through a range of… Continue reading Trio Join Forces To Launch Independent Specialist Agency

The BBC’s on-demand broadband TV service, iPlayer, is launching on 27 July, it was announced today by Ashley Highfield, the BBC’s director of future media & technology.Once viewers have accessed BBC iPlayer at bbc.co.uk/iPlayer and have downloaded a programme, they will have up to 30 days in which to watch it. Once watched, the programme… Continue reading BBC iPlayer To Launch In July

Tiscali has announced a deal with BSkyB that will add the full set of Sky’s basic channels – including Sky One, Sky Two, Sky Three, Sky Arts, Sky Travel, Sky News and Sky Sports News – to its channel line up.Today’s deal will see the channels become available to Tiscali TV customers over the summer.… Continue reading Tiscali TV In Sky Channel Deal

The second instalment of ITV1’s business-themed reality show Tycoon fared no better than the first, with a peak of just 1.8 million adults (a 9.3% viewing share) tuning into the hour long programme last night.The show, hosted by ex-Dragon’s Den star Peter Jones, was beaten by both terrestrial BBC channels as well as Channel 4… Continue reading Another Bad Night For Tycoon

SMG has completed its 100-day business review, deciding to focus on the sale of non-core assets, restructuring the TV business and growing revenues. The review was initiated after Bob Woodward became chief executive at the end of February (see ITV Welcomes Ofcom’s Public Service Proposals). SMG will continue to look for buyers for Pearl &… Continue reading SMG Completes Business Review