Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings
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ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship
David Hipkiss has been appointed to the newly created role of commercial director at Emap Advertising, taking up the six-month position to assess the size and scale of commercial opportunities within the group.Hipkiss, who will report to director of finance operations at Emap, Jimmy Weir, moves to the job from his current role as Emap… Continue reading Emap Advertising Creates Commercial Director Role
Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec
Terry Semel has stepped down as Yahoo! chief executive after six years at the helm, to be replaced by co-founder of the company, Jerry Yang. Susan Decker, who became executive vice-president last December, has also been promoted, to president of the company. Semel’s departure follows criticism that he did not do enough to capitalise on… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec
Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review
A new study from comScore shows that 80% of the UK online population (aged 15 or older who have accessed the internet from either a home or a work computer), initiated a video stream in April 2007, compared to 76% in the US, 79% in France, and 70% in Germany. The study also reported that… Continue reading UK Internet Users Leading Consumers Of Online Video
Chrysalis has reportedly entered into talks with Irish private equity firm Lydian Capital over the sale of its radio business. It is thought that the deal, estimated to be worth between £170 million and £180 million, could be completed by the end of the week. Lydian Capital, in exclusive discussions to buy the radio business,… Continue reading Irish Investors In Chrysalis Radio Talks
Television advertising spend will rise in 2007 despite a sluggish start to the year, according to Nick Bampton, managing director of Viacom Brand Solutions (VBS). Bampton was speaking at the Marketing Week TV conference, where he said that despite an “annus horribilis” in 2006, TV advertising was up nearly 11% in six years. Figures from… Continue reading TV Adspend Predicted To Rise
Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment
