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This year, US advertisers will increase spending in video games by 45%, to $502 million, according to new research from eMarketer. The eMarketer report, Video Game Advertising: Getting To The Next Level, says that the primary drivers of growth will include a widening audience, especially women and older gamers, the growth of games with online… Continue reading US Video Game Adspend To Increase

A new forecast from eMarketer estimates that 46% of US broadband households in 2011 will subscribe to a VoIP service, equating to 41.3 million VoIP subscribers. Bob Macklin, senior analyst at eMarketer, said: “eMarketer expects approximately 30% of broadband households worldwide to subscribe to a paid VoIP service by 2011. “In addition to paid subscriptions,… Continue reading US VoIP Numbers To Increase

Cheeky chappies Ant and Dec are set to remain with ITV until the end of 2009, after signing a new deal with the commercial broadcaster.The pair have been exclusively signed to the network since the year 2000, presenting a string of high rating shows like I’m a Celebrity… Get Me Out of Here!, Ant and… Continue reading ITV Secures Ant And Dec Until The End of 2009

Former FHM Collections editor Nick de Cosemo has been appointed as the new editor of dance title Mixmag.De Cosemo, former editor of Emap’s fashion spin-off and associate editor of FHM, will take up the editorship of Development Hell’s dance music monthly on May 8.Current editor Andrew Harrison moves to editor-in-chief and returns to the publisher’s… Continue reading Dance Music Monthly Nabs New Editor From Emap

George Entwistle, head of BBC TV current affairs, has been announced as the acting controller of BBC Four for six months.The current controller, Janice Hadlow, is taking a sabbatical to complete a book on George III. The BBC says that she will also be spending time “consulting on the wider BBC Vision strategy”.Jana Bennett, Director… Continue reading Entwistle Appointed Acting Head Of BBC Four

Broadcasters should embrace online advertising rather than concern themselves with the perceived threat of it overshadowing the traditional ad model, according to Google chief executive Eric Schmidt.During a keynote speech at the broadcast technology exhibition NAB in Las Vegas, Schmidt said: “Don’t bet against the internet… find a solution that connects your content with this… Continue reading Broadcasters Should Embrace Online Advertising, Says Google Boss

Channel 4’s Popworld spin-off magazine, Popworld Pulp, has folded after just two issues.The new music magazine had entered an already volatile market, where many titles had seen their circulations slide, and several titles, like the once unrivalled Smash Hits and Xfm’s X-Ray had closed in recent years (see Smash Hits To Close As Music Fans… Continue reading Popworld Pulp An Almighty Flop

BBC Sport is launching a new sports magazine show called Inside Sport, which will air for the first time on Monday 30 April at 11.05pm on BBC One.The show will be presented by Gabby Logan and feature guest panellists including Steve Bunce, Tony Livesey and Des Kelly.There will also be a second edition of the… Continue reading BBC To Launch New Sports Show

Sky News has announced that it is to introduce a new-look website this Thursday, heralding the first phase of the redevelopment of sky.com/news as a video-rich site.The design changes are intended to provide a synergy between the look of Sky News channel and sky.com/news, thus creating a user-friendly, easy to navigate site with a focus… Continue reading New Look Website For Sky News

WPP has acquired a 49.9% stake in Clemmow Hornby Inge (CHI) after the marketing services company broke off talks with Havas. Although no figure for the deal was disclosed, it is rumoured in the trade press to be in the region of £15 million-£20 million. Vincent Bolloré, chairman of Havas, said in February that he… Continue reading WPP Acquires Stake In CHI