Alex North, head of commercial operations UK, AGB Nielsen Media Research, examines how personal measurement meters will become key to understanding media consumption as traditional channels morph beyond recognition…What we want, when we want and how we want it. It’s a pretty accurate description of how the TV market has evolved in recent years, and… Continue reading Audience Measurement In The Evolving TV Landscape
More Uk articles
Advertising agency Fallon has completed a four-month redesign of BBC national radio brands, with the Corporation unveiling 10 new logos.The redesign of the logos sees the 10 stations come under one design concept, doing away with the previous disparate collection.The BBC said that the new logos are intended to give its radio branding a greater… Continue reading BBC Radio Brands Get Redesign
The launch of the Setanta Sports News service on the Virgin Media platform has been delayed after TWI pulled out of the project.TWI, the sports-content production arm of IMG Media which produces Sky’s cricket coverage and the BBC’s snooker and darts, said yesterday that it was unable to agree terms with Virgin Media.The channel was… Continue reading Setanta Sports News Channel Faces Delay
More than 80% of UK newspaper readers and 74% of magazine readers think that print and online media are equally trustworthy, according to a survey conducted by the Association of Online Publishers.The report also found that 72% of newspaper readers and 66% of magazine readers in Britain believe that online media is as reliable as… Continue reading Survey Reveals Trust Comparison For Print And Online
Virgin Media TV is launching a +1 service for its free-to-view entertainment channel Ftn this month, with Ftn to rebrand as Virgin 1 in the Autumn.The timeshifted service will be available on Virgin Media and satellite platforms from 9 August. Virgin says that it expects the wider reach to increase viewing figures for Ftn by… Continue reading Virgin To Launch +1 Channel For Ftn
Virgin Media has extended its deadline for receiving formal takeover proposals following a recommendation from its financial advisers “to enhance shareholder value”. Virgin Media said in a statement that it had “extend the process until these parties can complete their proposals in a more stable debt market environment”. It added: “As a consequence of this… Continue reading Virgin Media Extends Bid Deadline
Archant, the regional newspaper group, has announced that its overall revenue in the 26 weeks to the end of June was up 2.1% at £98.5 million (2006: £96.4 million). The group reported a 64.6% rise in pre-tax profits, owing in part to a £3.8 million profit it made in April when it sold its Scottish… Continue reading Archant Revenue Up 2.1%
US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn
Radio company UBC Media has recorded a 19.8% year on year increase in revenues for the first quarter to the end of June. UBC said that a 30% year on year increase in revenues from radio advertising as underlying its strong performance. Chairman John Hodson said that UBC had made an “encouraging start to the… Continue reading UBC Media Records 19.8% Revenue Increase
July saw a forecast from ZenithOptimedia which predicted that global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years. According to ZenithOptimedia, China will become the fifth largest ad market in the world this… Continue reading INSIGHTanalysis: Media Healthcheck – July 2007
