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Google has acquired Doubleclick, an ad-serving company, for £3.1 billion, more than the £1.76 billion it paid for YouTube last year. Google says that the acquisition will “combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetisation services”. Sergey Brin, Google’s co-founder and president, Technology,… Continue reading Google Acquires Doubleclick For £3.1 Billion

Digital publishers in the UK experienced a 60% increase in turnover on average in 2006, and are predicting an average of 72% growth for this year, according to the latest membership survey from the UK Association of Online Publishers (AOP). The forecast for 2007 is double what was forecast this time last year, whilst the… Continue reading Digital Publishing Growth Exceeds Forecasts

The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth

The warbling falsetto of the final 12 Josephs in Any Dream Will Do attracted an average adult audience of more than 5.4 million to BBC One on Saturday night, gaining far more viewers than ITV1’s reality singing contest Grease Is the Word.The delightfully camp melange of Technicolour dreamcoats gave BBC One a 28.6% viewing share… Continue reading Joseph Makes BBC One’s Dreams Come True

BBC One is to launch a dance-contest spin-off show from the Eurovision Song Contest this Autumn, featuring dancing couples from 13 countries across Europe.Hosted by Graham Norton, the two-hour special will be a major BBC One Saturday night event and will see professional and amateur dancers compete for the international crown.They contestants will perform two… Continue reading Eurovision Spin-Off For BBC One

The Scotland On Sunday newspaper has launched a new 40-page magazine to sit alongside the two existing magazines in the title’s package, AtHome and Spectrum.Review magazine will be packed with films, books, television, arts news and features, building on the paper’s existing Review section.It is said to be younger, fresher, and more energetic, whilst continuing… Continue reading New Magazine To Boost Scotland On Sunday’s Circulation

The Audit Bureau of Circulations has announced that it has begun a review of the various rule sets for regional newspapers.At the moment there are two rule sets through which regional newspapers can report; Regional Newspapers Paid, and Verified Free Distribution (VFD).Both of these rule sets detail how copies must be counted and reported; and… Continue reading ABC Begins Review Of Regional Newspaper Rule Sets

Digital publishers in the UK experienced a 60% increase in turnover on average in 2006, and are predicting an average of 72% growth for this year, according to the latest membership survey from the UK Association of Online Publishers.The forecast for 2007 is double what was forecast this time last year, whilst the AOP Census… Continue reading Digital Publishing Growth Exceeds Forecasts

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week’s big City news mainly revolved around SMG, with the company releasing its 2006 financial results and announcing that it is seeking a separate stock market listing for Virgin Radio.SMG said that it wants to focus on… Continue reading Media In The City

WPP announces that it has acquired a minority stake in VideoEgg, a company specialising in video solutions and video advertising for online communities. Founded in 2005, VideoEgg is based in San Francisco and employs 53 people. Clients include Unilever, Dell, NBC, Nestle and Universal. In a statement released today, Aegis said: “This investment further strengthens… Continue reading WPP Acquires Stake In Online Advertising Company