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US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase

Stuart Taylor, currently commercial director of Guardian News and Media, is to take on the newly created role of commercial director of GMG Radio, whilst also becoming managing director of Smooth Radio in London.Taylor will be responsible for commercial strategy across the division, with his focus on exploiting new opportunities on a range of different… Continue reading GMG Continues Expansion With Creation Of New Role

Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign

A bill to introduce a 9pm watershed for junk food TV adverts has cleared its first major hurdle in the House of Lords.Peers passed the Television Advertising (Food) Bill through to the next stage in the process of becoming law on Friday.The peers who spoke in favour of the Bill included; writer Baroness Ruth Rendell;… Continue reading Junk Food Ad Ban Bill Passes First Hurdle

The final of campfest Any Dream Will Do easily won the ratings war on Saturday night for BBC One, proving that viewers are far from tired of the format.The results programme, which saw Lee Mead rightfully win the coveted role of Joseph in the future West End production of Joseph And His Amazing Technicolour Dreamcoat,… Continue reading Joseph Is The Word For Saturday Night Viewers

ITV.com is to be relaunched on Tuesday, making its channels available to watch online for the first time following a £20 million investment.The revamp will include online simulcasts of ITV1, ITV2 and ITV3 programmes, although only a selection of ITV4 programs will be available due to rights issues covering its content.ITV is rolling out its… Continue reading ITV’s Online Portal Is Go

Virgin Media TV has announced that it is to launch a branded TV channel on Freeview in autumn, in the latest challenge to its rival BSkyB.Virgin 1, which will be available on Freeview, Virgin Media and digital satellite, is a major step for the company since its launch at the beginning of the year (see… Continue reading Virgin Media TV To Launch New Channel

Sales of IPTV set-top boxes worldwide will rise by more than 110% to 7.9 million units this year, according to a new report from Strategy Analytics. The report predicts that more than three million HD-enabled IPTV set-top boxes will be sold in Europe alone this year as operators make the switch to H.264 technology. The… Continue reading Worldwide IPTV Set-Top Box Sales To Rise

Teenagers and young adults in the UK are 25% more likely to be online than the general population and spend 24% more time online than the average internet user in April 2007, according to a new report from comScore. “The higher use of the internet among those aged 15 to 24 reflects the fact that… Continue reading UK Teens And Young Adults Spending The Most Time Online

The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities.Advertising will account for just under 15% of marketing spend on average, which means a larger percentage… Continue reading CIM Publishes Spring Marketing Trends Survey