E4 head Danny Cohen is to become the new controller of BBC Three, replacing Julian Bellamy, who is returning to Channel 4 as head of programmes.Bellamy was also head of the C4 spin-off before going to Three at the end of 2005. Last month he announced his return to the commercial broadcaster.Cohen beat competition for… Continue reading E4 Head Takes Control Of BBC Three
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Donald Emslie, executive director of SMG, has resigned from the group’s board of directors and stepped down from his executive role with the company. He will retain an involvement with the firm until the end of April, performing an advisory role to chief executive, Rob Woodward. Richard Findlay, chairman of SMG, said: “On behalf of… Continue reading Emslie Resigns From SMG Board
The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow
JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending
The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline
Last night’s conclusion of the second and final series of Life On Mars drew 6.7 million adults on average to BBC One, giving the channel a 28.7% viewing share between 9pm and 10pm.Whilst Manchester United tonked Roma 7-1 in the second leg of their UEFA Champions League battle, time travelling cop Sam Tyler was finding… Continue reading Journey’s End For Life On Mars
The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands
Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event
The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast
Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%
