Channel 4 has revealed that the charities that will receive the money from its Big Brother eviction telephone votes this year are Crisis, Help the Hospices and the Samaritans.The broadcaster announced last week that it would not be profiting from the phone votes (see Channel 4 Will Not Profit From Big Brother Phone Votes), in… Continue reading Channel 4 Reveals Big Brother Charity Beneficiaries
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Virgin Media has claimed that thousands of people in the UK are wasting money on hi-tech gadgets that they will never learn how to actually use.According to research from the communications provider, 750 of the 1,000 people asked had spent more on gadgets and gizmos than they had on home improvements in the past year,… Continue reading Thousands Wasting Money On Gadgets
One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar
Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement
There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views
A new report from IAB Europe reveals that online advertising spend in Europe doubled last year to £4.5 billion. The advertising study, which examined data from 13 countries, found that France, Germany and the UK accounted for over three-quarters of all internet advertising spend. The UK accounted for 39% of the total (€3.101 billion), Germany… Continue reading European Internet Adspend Doubled In 2006
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.… Continue reading US Internet Advertising Revenues Reach Record $4.9 Billion
The Sunday Telegraph is getting a new look from next weekend, with a new typeface and layout.Unlike the recent relaunch of the Independent On Sunday, the Sunday Telegraph will not have its content or structure changed.Patience Wheatcroft, editor, is quoted by the Guardian as saying: “It’s a redesign of the look of the newspaper, not… Continue reading New Look For Sunday Telegraph
Joost has announced that Mike Volpi has been appointed chief executive officer. Volpi succeeds the company’s founding CEO, Fredrik de Wahl, who remains at Joost as chief strategy officer.Volpi joins Joost from Cisco Systems, where he spent 13 years in a variety of strategic management roles.de Wahl said: “Mike brings unparalleled leadership and technology expertise… Continue reading Joost Gets New CEO
Following on from MediaTel Group’s recent ‘Future of Media Research’ seminar, Peter Bowman, the recently appointed manager of the Joint Industry Committee for Internet Measurement Systems (JICIMS), looks at the body’s progress and explains why a planning currency for the internet is the next step forward…“A single online planning currency,” it said in a NewsLine… Continue reading Moving Towards A Planning Currency For Online
