More Uk articles

As broadcasters struggle to recover from the flurry of participation TV and phone-in competition blunders, NewsLine examines the story so far, and questions whether winning back viewers’ trust is really on the cards…Britain’s broadcasters are currently facing one of the toughest times in decades, with fragmentation and new media formats luring viewers and advertisers away… Continue reading Hanging On The Telephone

Ofcom has produced a new report revealing that people from ethnic minorities watch less television than the rest of the population.The report, which was commissioned in order to find out whether ethnic minorities are being adequately served, also found that people in these groups watch less public service programming.It also discovered that there is a… Continue reading Top Broadcasters Must Do More To Serve Ethnic Minority Groups

The BBC and ITV have agreed a joint deal with UEFA for the rights to the Euro 2008 Championships.An agreement has been reached with Sport Five, representing UEFA, for exclusive live UK television and new media rights to all 32 matches at the tournament in Austria and Switzerland in June next year.The deal includes match… Continue reading BBC And ITV Secure UEFA Broadcast Deal

Channel 4 faces close scrutiny from the government in the wake of Ofcom’s investigation into the broadcaster’s public service remit, after a warning from culture secretary Tessa Jowell.Jowell said last night at the Royal Television Society that C4’s future performance would be closely scrutinised, adding that recent blunders, such as another flare of the Big… Continue reading Government To Keep A Close Eye On Channel 4

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007.Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have digital… Continue reading Digital TV Penetration In The UK Exceeds 80%

Clear Channel Outdoor UK’s Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK.The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.The panels, which went live on June 18, feature bespoke content that ties in with the Bacardi brand’s new… Continue reading Clear Channel Outdoor Unveils Digital Advertising Panels

Titan Outdoor will continue to control outdoor advertising in rail stations across London and other large UK cities for the next decade, after the company extended its partnership with Network Rail.The new deal signals a three-year extension to the previous contract and aims to capitalise on increased investment from Titan, designed to open up new… Continue reading Titan Outdoor Extends Network Rail Partnership

News Corporation, Rupert Murdoch’s global media behemoth, could sell MySpace in exchange for a quarter of Yahoo! Reports have emerged that Murdoch is apparently in talks with Yahoo! about selling the social networking giant for $12.3 billion (£6.2 billion) for a 25% stake in one of Google’s main competitors. According to a report in News… Continue reading Murdoch Could Sell MySpace For 25% Stake In Yahoo!