Cinema-goers are likely to be more receptive to advertising messages than those watching TV or surfing the internet, according to the Cinema Advertising Association’s latest research.The cinema body’s research study, FAME (Film Audience Measurement and Evaluation), which was rebranded from CAVIAR (Cinema and Video Industry Audience Research) last year (see Cinema Research Study Re-Brands), has… Continue reading Cinema Advertising Gives Greatest Cut-Through
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The number of internet users climbed to over 29 million during the fourth quarter of 2006, according to figures released by BMRB. This represents a 9.34% growth from the same period last year.The total number of people going online is now around 5.5 million more than it was two years ago.Usage LocationThe number of home… Continue reading Online Usage Round-Up: Fastest Net User Growth For 65+ Age Group
Virgin Media has signed a major content agreement with Warner Bros which will see US shows like Friends and ER made available to subscribers via its on-demand service.Over three million cable customers will be able to access more than 500 episodes of top-rating US shows such as Nip/Tuck and The OC.This agreement follows recent content… Continue reading Virgin Media Signs Warner Bros Content Deal
BBC Worldwide’s TV sales are set to reach around £190 million for this financial year due to strong growth in traditional programme sales and an increasing number of deals with digital media platforms. This figure is up from last year’s £171 million and was announced by BBC Worldwide prior to the BBC Showcase event being… Continue reading BBC Worldwide’s TV Sales Grow
The US companies Sirius Satellite Radio and XM Satellite Radio have agreed a merger, which will create a company valued at $13 billion. The deal will see Sirius acquire XM in a $4.6 billion deal, although the merger could face problems. It is believed that US terrestrial radio companies are likely to make objections and… Continue reading US Satellite Radio Companies To Merge
Residential subscriptions to broadband internet services grew 20% in 2006 to exceed 50 million US households, according to Digital Lifestyles: 2007 Outlook, a new study from Parks Associates. The report estimates that US residential broadband subscriptions will surpass 60 million households by the end of 2007, accounting for 55% of all US households. Kurt Scherf,… Continue reading US Residential Broadband Penetration Grows
New research from Frost & Sullivan reveals that the global set top box market has been experiencing significant growth, due in most part to Internet Protocol Television (IPTV). The World Set Top box Semiconductors Markets report shows that this market earned revenues of $1.77 billion in 2006 and forecasts that it will reach $4.2 billion… Continue reading IPTV Boosts Set Top Box Market
Tiscali’s revenues for 2006 stood at €678.5 million, up 28% year on year, which Tiscali says is broadly in line with its business plan. As of 31st December 2006, Tiscali had around 3,5 million active users, of which 1,9 million were broadband customers (up 50% compared to 2005), in line with the targets of the… Continue reading Tiscali Revenues Grow
BT has announced that Sir Christopher Bland’s successor as chairman will be Sir Michael Rake, the current chairman of KPMG International. KPMG is one of the world’s leading accountancy firms and has a global fee income of $17 billion. It is represented in 148 countries and employs 113,000 people. Welcoming the appointment, Bland said: “On… Continue reading BT Announces Next Chairman
US viewers with digital video recorders (DVRs) still watch, on average, two thirds of advertisements, according to new research from the Nielsen Company. In a presentation to US TV networks on the way in which viewers use personal video recorders, Nielsen revealed that 20% of US households own a DVR or similar device, with this… Continue reading US DVR Users Still Watch Two Thirds Of Ads
