Daily Newspaper MarketThe start of 2007 signalled another dismal period for the nation’s daily newspapers, with the sector seeing an overall year on year circulation slip of 3.5%.The Popular sector was the hardest hit, with sizeable declines for all titles. The Daily Mirror and the Sun both shed more than 100,000 copies year on year… Continue reading ABC National Newspaper Round-Up: January 2007
January saw thelondonpaper pull away from its big rival London Lite, recording a circulation increase of more than 6% month on month.The London Lite‘s circulation remained relatively static month on month, leaving it with a total figure of more than 400,000 copies, whilst thelondonpaper‘s circulation reached more than 435,000 copies, an additional 109,225 on the… Continue reading thelondonpaper Pulls Away From London Lite
Martina King has been appointed chairman of the Radio Advertising Bureau (RAB), and will also take on a role as non-executive director of RadioCentre.King began her career with sales roles at the Observer and the Guardian. She then moved into commercial radio where she spent 6 years heading Capital Radio.She had a brief spell as… Continue reading Martina King Appointed RAB Chairman
Virgin Media is launching a national outdoor advertising campaign for its new broadband service.BlowUP media will supply a campaign of 11 of the sites across the major cities of the UK.Virgin Media says that this will be the first multi-production outdoor campaign on such a scale and time frame, with three separate ads used through… Continue reading Virgin Media Launches Broadband Outdoor Ad Campaign
A travel sized edition of woman’s monthly magazine In Style is set to launch from its April issue, which is on sale at the beginning of March.IPC SouthBank has announced that the smaller format of the fashion and style title will be sold exclusively in WHSmith Travel outlets in railway stations and airports.Publishing director Kirsten… Continue reading In Style Adds New Format
England’s dismal 1-0 defeat in a friendly against Spain drew 6.3 million adult viewers to BBC One last night, with 28.6% of the adult television viewing population seeing a woeful performance from McClaren’s men.The return of entrepreneurial business reality show, Dragon’s Den, attracted an audience of almost three million, giving BBC Two a 12.8% share,… Continue reading Dismal Defeat Boosts BBC One
The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.Mediaedge:cia, MPG, and Zenith Optimedia are the three agencies shortlisted by the Corporation.The process is part of a formal review of the BBC’s media planning and buying account, a… Continue reading BBC Shortlists Three Agencies For Planning And Buying
The Advertising Standards Authority has banned two BSkyB adverts after it ruled that the broadcaster’s commercials misleadingly implied that all terrestrial TV signals would cease following digital switchover.The first of the ads, within a four-page wraparound, stated: “Don’t worry that your terrestrial TV signal is being switched off. We’ve got it covered.” Inside was the… Continue reading ASA Bans Sky’s “Misleading” Ads
Consumers will soon be able to receive some of BSkyB’s most popular programmes through a conventional rooftop aerial and digital terrestrial television box for a monthly subscription fee, after the company today announced that it is developing plans for the launch of such a service.In a bid to lure customers away from free-to-air TV towards… Continue reading New Sky Service To Lure Consumers From Free TV
This morning saw the launch of the Virgin Media brand, as the great and the good of the media world braved the snow and ice to hear what Sir Richard Branson and pals had to offer.Virgin Media’s new television channel Virgin Central, which it has branded “revolutionary”, combines ordinary television channel choice with TV-on-demand.Having struck… Continue reading Virgin Media Launches Today
