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BBC One’s over-the-top drama, Hotel Babylon, had a peak of 6.5 million viewers last night, a 31.9% share of viewing, in its 9pm timeslot.The show, which attracted an average of 6.3 million adults, featured David Walliams, star of Little Britain, in a guest appearance.Hotel Babylon added over a million to the audience figure for the… Continue reading Walliams Brings The Viewers To Hotel Babylon

The controversy currently raging over the alleged Richard and Judy phone quiz scam has taken a new twist, with reports claiming that it could have been going on for over four years.The quiz scam claims began when the Mail On Sunday reported that a woman who phoned in and was chosen as a contestant for… Continue reading Richard & Judy Phone Quiz Controversy Takes New Twist

Sky is to remove its major channels from Virgin Media at the end of this month after talks between the two broadcasters broke down.The two companies had been negotiating a rate which Virgin Media would pay for the satellite broadcaster’s basic channels, which include Sky One, Two, Three, Sky News and Sky Sports News (see… Continue reading Sky Channels To Be Removed From Virgin Media

The dispute between rival broadcast giants Virgin Media and BSkyB has taken yet another turn, with Sky claiming that it does want its channels to be available to Virgin Media customers.Earlier today, Virgin Media released a statement insisting that Sky was about to pull its basic package of channels from the newly launched quadruple-play operation… Continue reading Branson Vs Murdoch: Round Five

Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion

Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

Channel 4 was the only terrestrial channel to see any growth in its viewing share during January 2007 as the broadcaster capitalised on the success of Celebrity Big Brother.Meanwhile, in digital homes, both BBC One and Channel 4 saw an increase in their share over the month, while multichannel sustained a dip in viewing.All ViewingChannel… Continue reading Television Viewing Round-Up – January 2007