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Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads

The Daily Mail and General Trust (DMGT) has recorded an adjusted profit before tax of £260 million, up 9% on the equivalent figure for last year. The company says that this improvement was mainly due to strong growth from DMG Information. The Group’s business-facing divisions generally enjoyed strong growth, whilst its consumer operations, particularly its… Continue reading DMGT Pre-Tax Profits Up £260 Million

The ownership of the Daily Mirror newspaper has been thrown into question after reports that millionaire businessman Marcus Evans is ready to make another bid for the title. The Times has said that Evans, who two years ago offered between £700 million and £800 million, could offer between £550 million and £600 million this time.… Continue reading Daily Mirror Could Be Sold To Millionaire Businessman

Mediaedge:cia (MEC), the WPP-owned media network, has shaken up its UK management team and named Tom George as its first UK CEO. George will now take responsibility for all aspects of the MEC UK business including sponsorship, interaction and MEC Manchester. Toby Jenner and Steve Hatch now become joint managing directors and Stuart Sullivan-Martin is… Continue reading Mediaedge:cia Appoints George As First UK CEO

In September 2006, broadband connections accounted for 75.2 per cent of all internet connections, up from 72.6 per cent in June 2006 according to new research from the Office of National Statistics (ONS). The ONS report added that dial-up connections continued to decline and accounted for 24.8 per cent of all internet connections in September… Continue reading Three Out Of Four Internet Connections Now Via Broadband

The public demand for video downloading lags behind the industry’s recent developments, according to new figures from TNS Worldpanel Entertainment. TNS Worldpanel Entertainment monitors film, music and electronic games purchasing and usage trends of 10,000 demographically representative British individuals, aged 12 to 80. Of the 10,000 people interviewed every two weeks by TNS Worldpanel Entertainment… Continue reading Demand For Video Downloading Lags Behind Industry Developments

Social networking site MySpace is looking for mobile partners to launch and promote MySpace mobile services across Europe.Earlier this week, the company appointed former business development manager at Vodafone, Jean-Paul Sanchez, to the position of vice president of mobile for Fox Interactive in Europe (see MySpace Takes A Step Closer To Going Mobile), and he… Continue reading MySpace Searching For Mobile Partners

BSkyB’s holdings in ITV will reduce competition and raise plurality concerns in the UK media market, which is not in the public interest, according to a statement released by NTL.The company also said it is “considering all of its options” following ITV’s rejection of the cable group’s takeover approach yesterday (see ITV Board Rejects NTL… Continue reading BSkyB’s Acquisition Of ITV Not In The Public Interest, Says NTL