US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year
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The BBC Trust has given the go-ahead to the Corporation’s iPlayer on-demand TV service, albeit with some significant changes.One of the changes proposed as part of the Trust’s Public Value Test includes limiting the storage time-frame for seven-day catch-up of individual TV shows to 30 days, rather than the BBC management’s requested 13 weeks.The Trust… Continue reading BBC Trust Approves iPlayer Service
As the release of the July to December 2006 consumer magazine ABCs creeps ever nearer, IPC Media has spawned another women’s weekly title into an already crowded market. But will Look, a glossy femme “bible” saturated with celebs, tawdry high street fashions and body image hysteria, really be a viable commercial success, and will women… Continue reading NewsLine Feature: Look, Another Women’s Weekly
The start of WAGs’ Boutique lured just 334,000 adults on average to ITV2 last night, giving the channel a 2% viewing share of the multi-channel television network, despite a considerable marketing push.London freesheet thelondonpaper, which has a circulation of 410,000, was yesterday wrapped in a full colour advert for the programme, designed to look like… Continue reading WAGs Fail To Wow For ITV2
Inside Out, News International’s monthly home and style magazine, is to close less than a year after its launch, due to competition in the sector.The title, which has never released circulation or readership figures, was launched in March of last year by News Magazines, a division of News International.At the last ABC release, the home… Continue reading Title Closure Shrinks News International’s Magazine Portfolio
Traditional broadcasting will make way for IPTV functionality in the next five years, according to Microsoft chairman, Bill Gates.Speaking at the World Economic Forum in Switzerland, Gates predicted that the internet would revolutionise television due to an explosion of online video content and the merging of PCs and TV sets.“I’m stunned how people aren’t seeing… Continue reading Internet Will Revolutionise TV, Says Gates
The new Media Insights report from PricewaterhouseCoopers (PwC) shows that the number of mergers and acquisitions in the European media sector rose 75% to €43 billion (£28 billion) in 2006, the most activity for six years. The number of deals in Europe was up 12% to 175 transactions last year and, if the UK is… Continue reading European Mergers And Acquisitions Reach Six Year High
Active home internet usage experienced its largest growth in Spain as the year closed out, according to new research from Nielsen//NetRatings. Active Internet Universe, December 2006 Country November 2006 December 2006 Growth (%) Diff. Australia 10,648,118 10,698,764 0.48 50,647 Brazil 14,448,077 14,419,335 -0.2 -28,741 France 20,876,899 21,183,022 1.47 306,123 Germany 33,282,100 33,396,576 0.34 114,476 Italy… Continue reading Home Internet Usage Increases
A new forecast from the National Institute of Economic and Social Research (NIESR) predicts that the world economy will continue to expand vigorously, growing by 5.0% in 2007 and by 4.8% in 2008. The strong upturn is expected to continue over the next few years, with world GDP increasing by 4.8% in 2008 and growth… Continue reading Global Economy To Expand Vigorously
The UK economy is predicted to grow by 2.8% this year, driven mainly by consumer spending and investments, according to a new forecast from the National Institute of Economic and Social Research (NIESR). The NIESR adds that after rising in 2005 by 1.4%, the slowest pace since 1992, personal consumption increased by 1.9% in 2006… Continue reading UK Economy Predicted To Grow 2.8%
