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Speaking at the MRG conference in Vienna last week, Peter Bowman, consultant to the IAB, outlined the creation of JICIMS, the Joint Industry Committee for Internet Measurement Systems.Working with the AOP (Association for Online Publishers), IAB and ISBA, the aim is to create an industry planning currency for the internet that would sit alongside existing… Continue reading MRG Conference: JICIMS Moving Forward

BSkyB has today announced several senior management appointments, including the newly created role of chief technology officer.Didier Lebrat is joining Sky in December in the new chief technology officer role from Vodafone Italy, where he currently holds the same title.Sky says that new role, bringing together the leadership of Sky’s Information Technology, Customer Technology, Network… Continue reading BSkyB Announces Senior Management Appointments

Martyn U’ren outlined, to Wednesday afternoon’s MRG Conference, how News International are continuing to provide massive audiences by pursuing a policy of co-existence between paper and digital media for their newspaper brands.He quoted Rupert Murdoch as saying that consumers want their content delivered “when they want it, how they want it and very much as… Continue reading MRG Conference: By Using Mass Brand Management, The Age of Mass Media Isn’t Over

Tess Alps, CEO of Thinkbox, echoed the thoughts set out on day one of the MRG conference by Walker CEO, Phil Georgiadis, although in a much more playful manner, when she offered her thoughts on Google, the IAB, and PR-driven research in her keynote speech on the final day of the conference in Vienna.Commenting on… Continue reading MRG Conference: Thinkbox CEO Criticises Google Research

Interactivity and personalisation will be key to the future success of mobile television, according to a new report commissioned by mobile phone company Nokia.This Box Was Made For Walking, conducted by Dr Shani Orgad from the London School Of Economics, examines the future impact of the platform on the broadcasting and advertising industries, predicting that… Continue reading Interactivity And Personalisation Key To Success Of Mobile TV

Mobile phone company 02 saw its UK third quarter mobile service revenue grow by 14.9% year on year. The company also saw year on year growth of 6.1% in Germany and 1.7% in Ireland. Mobile average revenue per user in the UK was £272, compared to £271 for Q2 2006 and £265 for Q3 2005.… Continue reading 02 Records 14.9% Revenue Growth

BSkyB has announced several new senior management appointments, including chief operating officer, managing director of its customer group, and group director for communications and brand marketing. Brian Sullivan, currently Sky’s director of product strategy and management, is appointed to the role of managing director, customer group with responsibility for leading the company’s marketing, product development… Continue reading BSkyB Announces Senior Management Appointments

Strictly Come Dancing on BBC One once again proved more popular than ITV1’s The X Factor, being watched by more adult viewers for both the main programme and the results programme on Saturday night.The first instalment of the ballroom dancing contest was seen by an average of 8.4 million adults, a 43% audience share, whilst… Continue reading Strictly Come Dancing Wins More Viewers Than X Factor

The twenty largest cable and telephone providers in the US, representing about 94% of the market, acquired over 2.5 million net additional broadband subscribers in the third quarter of 2006, according to Leichtman Research Group (LRG). LRG says that these top broadband providers now account for nearly 50.9 million high-speed internet subscribers, with cable having… Continue reading Over 2.5 Million Broadband Subscribers Added In US

In a whistle-stop five minutes at the MRG Conference in Vienna, Roger Pratt, managing director of the NRS, outlined the six key NRS targets for 2007, four of which look at the current methodology and two at new methodology.Increase Response Rate – In September, the NRS added a financial incentive of £25 in London to… Continue reading MRG Conference: NRS Key Targets for 2007