More Uk articles

The IPA is set to undertake a second TouchPoints Initiative in 2007, following the launch this October of its first integrated planning database that promises to enhance media planning across the industry.It is envisaged that this second initiative will be in the same format as the first (see IPA TouchPoints Goes Live), focusing on a… Continue reading IPA To Undertake Second TouchPoints

GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player

After the launch of Emap Advertising’s new research panel, Richard Fero, insight manager for marketing at Emap Advertising, explains how invaluable consumer findings were revealed through polling more than 10,000 respondents…As anyone who conducts research will tell you, technological developments have meant that the rate of change in our markets has accelerated. Our business is… Continue reading The Inside

Ids has today announced the launch of the first 30-second spot advertisement on Telewest’s video-on-demand (VoD) service.Ids has secured an agreement with Sony which will see Fallon’s 30-second explosive paint ad for Sony Bravia streamed on the Telewest VoD service.Telewest’s customers who subscribe to premium VoD content will have the opportunity to view the current… Continue reading Sony Ad First To Stream On Telewest VoD Service

Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content

Freeview is the “unexpected triumph of Britain’s digital changeover”, according to a new study published today by the European Media Forum.The study predicts that the format is on course to overtake Sky as Britain’s leading home broadcast supplier.The platform has exceeded expectations since its launch in 2002 and has sold 13 million set-top boxes to… Continue reading Unexpected Triumph For Freeview

One in 10 Freeview households will not have permanent access to the digital terrestrial TV service’s full range of channels after analogue switchoff, according to media regulator Ofcom.After switchoff in 2012, Ofcom said that 10% of the country would not be able to watch three of the six Freeview multiplexes – bundles of channels –… Continue reading Switchover To Affect Freeview Platform

Nikki Williams will become the new managing director of Nielsen Media Research UK, whilst four further appointments have been made in the company.Williams, who has been at NMR UK for 16 years, will oversee all aspects of the business, continuing the company’s ongoing strategic focus on client service and business growth.“Nikki’s 16 years of experience… Continue reading Williams Takes Top Spot At Nielsen Media Research UK

During the first 38 days of the US holiday season this year, total online spending reached $15.6 billion, marking a 25% increase versus the corresponding days in 2005. Gian Fulgoni, chairman of comScore Networks, said: “Online consumer spending growth continues to beat expectations, increasing 25% versus last year. “The single-biggest online consumer spending day last… Continue reading US Online Holiday Spending Up 25%

Swindon is keeping its lead as the most broadband place in Britain, according to new research from Point Topic. In terms of homes on high-speed internet, the Wiltshire city comes top in the UK, with an estimated penetration rate of 59.8% as of 30 June 2006. Swindon has pole position since December 2005, when 51.1… Continue reading Swindon Still Most Broadband Place In Britain