New free newspaper, thelondonpaper, has won the contract to distribute copies of the title at Network Rail mainline stations in the afternoon.The News International title beat rival London Lite, published by Associated Newspapers, to the contract. Thelondonpaper can now use the Network Rail dump bins, at Kings Cross, Victoria, Waterloo, Liverpool Street, Cannon Street, Charing… Continue reading Thelondonpaper Wins Network Rail Contract
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Digital UK has announced more details of the timetable for digital switchover, with Granada, the second largest region after London, to switch off in the final quarter of 2009.Digital UK recently signed up Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television (see Wallace And… Continue reading Digital UK Unveils Next Stage Of Switchover
The Telegraph newspaper has hired the former MD of national brands at Emap Radio, Shaun Gregory, as development director for the Telegraph Media Group, overseeing new ventures in broadcasting, mobile and online.The move is widely expected to see the newspaper’s new multi-tasking newsroom (see Newspapers In Multi-Media Reshuffle) contribute bulletins to linear TV news programmes,… Continue reading Telegraph Could Expand To Linear TV Programming
Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson, could be planning a reshuffle of its media operations in order to bolster its offering to its clients. The reports claim Mark Rosenthal, current chief executive for media at Interpublic, may take up a less active role. As part of the overhaul,… Continue reading Interpublic Could Overhaul Media Operations
The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings
The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending
There will be a global market of 145 million DAB radios by 2012, according to a new report from Eureca Research. Eureca says that during the 2006-2012 forecast period, DAB will transition itself from being an audio only platform to a fully interactive multimedia and mobile TV platform, capable of delivering a wide range of… Continue reading Global DAB Market To Reach 145 Million Sets
Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime
BBC One’s Spooks was watched by more adult viewers last night that the first episode of ITV1’s new crime drama, Vincent.An average of 5.4 million adult viewers tuned in to the MI5 drama series, a viewing share of 25%, compared to an average of 4.6 million for the new programme starring Ray Winstone (22%).Emmerdale and… Continue reading Spooks Lures More Viewers Than New ITV1 Drama
Arqiva will manage and deliver content to Viacom Outdoor’s new network of digital advertising technologies across the London Underground, which will be the UK’s largest single digital advertising networkArqiva’s network will support Viacom Outdoor’s planned installation of more than 2,000 digital sites across the UK, made up of digital escalator panels, large format digital LCD… Continue reading Arqiva To Manage Content For Huge Digital Outdoor Network
