Ofcom’s proposed restrictions on the TV advertising of junk food to children won’t be effective, according to the consumer group Which?Which? said that its analysis shows that the suggested methodology used to define which programmes appeal to children under 16 is fundamentally flawed.The consumer group added that it had looked at a snap-shot of TV… Continue reading Which? Criticises Ofcom Junk Food Ban
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Visits to the Hitwise UK Retail Index (an index of 100 of the top retailers based on visits) continued strongly last week, and were up 8% year-on-year, according to new analysis from Hitwise. However, Hitwise reports that the week ending December 9 saw visits to online retail sites reach their highest peak this year, the… Continue reading Visits To Retail Websites Increase Year-On-Year
Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ… Continue reading Sky To Sponsor Virgin Breakfast Show
During the third quarter of 2006, 88 million picture messages (MMS) were sent throughout the UK, equating to an average of almost one million per day throughout July, August and September, according to the Mobile Data Association. October’s total was the highest yet, with 30 million picture messages sent across the networks. Earlier this year,… Continue reading First UK Picture Message Figures Show 88 Million Sent In Q3
BBC Radio 3 is to appoint a new breakfast show presenter as part of an overhauled schedule that will include more specially recorded broadcasts.Rob Cowan, is to replace current presenter Penny Gore to host the Rob Cowan Show between 7am and 10am, when the station’s new schedule is irolled out on February 17 next year.Radio… Continue reading Radio 3 To Revamp Breakfast Show
Publicis has acquired US digital and direct marketing agency group Digitas for $1.3 billion (£660 million) in cash. This follows comments made by Publicis chairman and CEO Maurice Levy in October where he outlined an acquisition strategy for the company that lead some to believe a bid could be made for rival fimr Aegis (see… Continue reading Publicis Buys US Digital Marketing Firm
During the third quarter of 2006, 88 million picture messages (MMS) were sent throughout the UK, equating to an average of almost one million per day throughout July, August and September, according to the Mobile Data Association.October’s total was the highest yet, with 30 million picture messages sent across the networks. Earlier this year, the… Continue reading First UK Picture Message Figures Show 88 Million Sent In Q3
Daily Newspaper MarketReadership figures for national daily newspapers in Britain have fallen year on year for the six-month period to October, slipping by more than 5%.All titles in the Mid-Market and Popular sectors were down, with just the Daily Telegraph and the Independent in the Quality sector boosting their readerships.The Sun remained the most read… Continue reading NRS National Newspaper Round-Up: October 2006
By the end of September 2006, almost three out of every four UK television households, or 73.3%, viewed digital television on their main TV set, according to the new Communications Market: Digital Television Progress Report from Ofcom.Ofcom says that this represents growth of around 800,000 households over the three month period to September, around 600,000… Continue reading Digital TV Shows Strong Growth
As technology blossoms at a frightening rate and media platforms meld into one another, BT’s vision for the future of television broadcasting trickles onto the market, barely visible to media professionals let alone the general unit buying public…BT Vision, the telecommunications giant’s Internet Protocol TV service, crept onto the market at the beginning of this… Continue reading Long Time Coming – BT’s Vision
