More Uk articles

Digital UK has announced more details of the timetable for digital switchover, with Granada, the second largest region after London, to switch off in the final quarter of 2009.Digital UK recently signed up Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television (see Wallace And… Continue reading Digital UK Unveils Next Stage Of Switchover

Mazda is launching a new advertising campaign which will rely solely on user generated content and will use no television ads for at least six months.The campaign will allow people to put together their own mini movies from clips and share them over the internet, either via email or on the Mazda website.This marks the… Continue reading Mazda Launches User Generated Movie Campaign

Daily Newspaper MarketThe nation’s daily newspapers saw their readership figures fall by almost 6% year on year for the six months from March to August this year.Only two daily titles saw their readership boosted in the period, with the Guardian adding marginally to its readership and the Independent‘s total being boosted by more than 8%.The… Continue reading NRS National Newspaper Round-Up: August 2006

Two-thirds of internet users in the UK are not willing to pay for podcasts, according to a wide-ranging report on the digital habits of UK consumers, which is published today by Guardian Newspapers.The survey found that of the 29% of consumers who did not refuse outright to pay for podcasts, the most they were prepared… Continue reading UK Internet Users Won’t Pay For Podcasts

Daily Newspaper MarketThe nation’s daily newspapers saw their readership figures fall by almost 6% year on year for the six months from March to August this year.Only two daily titles saw their readership boosted in the period, with the Guardian adding marginally to its readership and the Independent‘s total being boosted by more than 8%.The… Continue reading NRS National Newspaper Round-Up: August 2006

Former Ofcom boss, Stephen Carter, has re-emerged as the frontrunner to take the top job at ITV.Carter, who was recently put on extended gardening leave (see Carter Stuck On Gardening Leave), is said to have his name at the top of the list for the role of chief executive at the broadcaster, which Charles Allen… Continue reading Carter Is Favourite For Top ITV Job

Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market

There has been a slight upward revision to marketing budgets, according to the Institute of Practitioners in Advertising’s (IPA) Q3 2006 Bellwether Report, signaling an end to the consecutive budget cuts seen over the past five quarters. The quarterly survey of marketing spend reveals that internet advertising and direct marketing saw the strongest gains, with… Continue reading Marketing Budgets Show Modest Growth

Virgin Atlantic airline passengers will shortly view adverts with Pearl & Dean credits before every in-flight film, after the cinema advertising giant signed a deal with Spafax and Virgin Atlantic.Sky has already signed up as the first brand partner for the service in a deal running from December this year to February 2007.This deal should… Continue reading Pearl & Dean Signs Ad Deal With Virgin Atlantic

Strictly Come Dancing‘s results programme on BBC One on Saturday night gained more adult viewers on average than ITV1’s X Factor results show.The ballroom dancing comp’s second instalment of the evening managed an average of almost 6.5 million adult viewers (a 30.8% audience share), whilst the X Factor‘s 9pm show took almost 6.3 million (30.1%).… Continue reading Strictly Come Dancing And X Factor Go Head To Head