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EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

Fru Hazlitt has resigned as chief executive of SMG’s radio business, to be replaced by Paul Jackson, currently Virgin Radio’s programme director.Hazlitt will step down immediately and Jackson, who held the position in an acting capacity for much of 2005, will assume the role on a permanent basis, joining the SMG executive management team.Hazlitt joined… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive

IPC Media has revealed its biggest magazine launch ever, Look, in a joint venture with Groupe Marie Claire.The venture is set to make its way into the women’s weekly market with the backing of an £18 million investment over the next two years as well as a major retail and advertising campaign.It was rumoured late… Continue reading IPC Media Looks To New Women’s Weekly

Celebrity Big Brother suffered a tough weekend, failing to outperform its singing contest rivals and losing the battle to keep contestants in the house.Friday night’s programme was watched on average by more than 3.4 million adults, a dip of more than one million viewers from Thursday’s show, giving Channel 4 a 15% audience share. Soapstar… Continue reading Celebrity Big Brother Struggles To Hold On To Viewers

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view… Continue reading UK Adults Prefer On-Demand To Traditional TV Viewing

Last year was an eventful one for the UK radio industry, with mixed RAJAR results, declining ad revenues and the second national digital multiplex playing on the minds of relevant industry players.At the beginning of the year, GCap’s 95.8 Capital FM was rebranded as Capital Radio, shifting its music policy towards less repetition and focusing… Continue reading End Of Year Round Up: Radio

The introduction of the new London freesheets was the most important media event of 2006, according to MediaTel NewsLine’s first End of Year Poll.The battle between the new free titles in the summer (see Lunchtime News War Starts Today), proved to be the most significant media event of the year according to NewsLine readers, taking… Continue reading London Freesheet Battle Was Most Significant Media Event Of 2006

Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves

Celebrity Big Brother dropped more than one-and-a-half million viewers on its second night, with footage of the celebrities’ first night in the house netting an average audience of around 4.6 million adults.Channel 4 took a 20.7% viewing share in the timeslot, whilst Just The Two Of Us on BBC One took an 18.5% share and… Continue reading Celeb BB Drops More Than 1.5 Million Viewers On Second Night

Government officials are expected to begin the search for a new chairman of the BBC this week after the departure of Michael Grade to ITV.According to a report in today’s Guardian, advertisements will appear in the Sunday Times and in Monday’s MediaGuardian section stressing the need for the new chairman to cope with the pressures… Continue reading BBC Begins Search For New Chairman