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ITV is attempting to give online advertising for the broadcaster’s entire portfolio of programmes the same status with its traditional agency partners by overhauling its digital arrangements.According to reports in the trade press, AAR is conducting the review for the broadcaster. ITV has used a number of agencies to promote individual programmes on an ad… Continue reading ITV To Push For Equal Status For Online Advertising

Consumer magazine ABC figures will be available from 12 noon in the Press Database section of MediaTel.co.uk for subscribers, and will be shortly followed by in-depth focus and coverage throughout the afternoon.The NewsLine team will be providing expert analysis of all the top stories to emerge from the newly released figures, and will be tackling… Continue reading Magazine ABCs Released Today

The latest ABC results for the six months to June 2006 show that some of the biggest titles in the men’s magazine sector are suffering declining sales.The biggest percentage decline in the men’s market was that of Maxim, which saw sales fall 35.8% year on year, although this was not the biggest decline in real… Continue reading ABC Results Jan-Jun 2006:Men’s Magazines Suffer Declining Circulations

The Sportsman is believed to be on the verge of securing a rescue package, with an announcement as to the paper’s future being made this week, according to reports in the trade press.Robin Holt, currently a director of Swindon Town Football Club, is reported to be taking over from acting MD Mark Maydon, appointed following… Continue reading The Sportsman Could Announce Rescue Bid

Private equity firms are preparing a £10 million bid for NTL, as shareholders lodge a formal complaint against the company for rejecting a £9 million offer last year, according to a report in today’s Times.The cable giant has seen its share price fall 20% in the past four months, despite its recent £3.4 billion acquisition… Continue reading NTL Could Face $10 Billion Bid

Associated Newspapers has said it will close the free Standard Lite edition of the Evening Standard, after confirming its plans to launch its lunchtime London Lite freesheet to compete with News International’s thelondonpaper.The commuter-targeted London Lite will launch in September with a circulation of 350,000 – 400,000 copies to be handed out at around noon… Continue reading Standard Lite Confirms Closure With New Freesheet Launch

The outdoor advertising sector has recorded growth of just 0.6% year on year in Q2 2006, its worst showing since 2002, according to new figures released by the Outdoor Advertising Association (ODA).This is a decline from the 3.6% year on year growth outdoor experienced in Q1.However, of the top ten outdoor advertising categories in Q1,… Continue reading Outdoor Revenue Growth Slows

Sky has announced that the latest addition to its Sky Mobile TV service is the Extreme Sports Channel, with the channel joining the existing mobile TV package with immediate effect.The Extreme Sports mobile TV service will offer made-for-mobile content including a series covering the best and worst ‘slams’ and profiles on the ultimate extreme sports… Continue reading Sky Adds Extreme Sports To Mobile Channel Line Up

Britain’s biggest non-broadcaster owned multi-channel television sales house, Digital Media Sales (DMS), is to explore new broadcast delivery opportunities with the launch of a broadband sales company.The independent digital sales company, whose channels account for 3% of multi-channel impacts, will launch DMS Broadband with nine channels including broadband-specific services such as E-Music Television, Holiday TV,… Continue reading DMS To Explore Broadcast Delivery Opportunities

Dixons online is to discontinue the sale of analogue radios following substantial growth in the sale of digital sets.The announcement comes following discussions between the Digital Radio Development Bureau (DRDB) and Dixons and other retailers. The DRDB has made clear that it welcomes this decision from one of the UK’s best known names in electrical… Continue reading Dixons To Discontinue Sales Of Analogue Radios