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Online ad spend will reach $15.7 billion in the US this year and $25.9 billion by 2011, according to a new study from JupiterResearch. Search is forecast to dominate internet ad spend over the coming years, with search spending for this year projected to total $6.5 billion, or 41.4% of total online ad spending. In… Continue reading Online Adspend To Reach $25.9 Billion By 2011

Having acquired Video Networks, Tiscali is to axe the HomeChoice brand as it begins a review of its £15 million advertising and marketing account, according to a report in the Guardian.The report says that at best, HomeChoice branding would be moved to a secondary role, such as “powered by HomeChoice”, with Tiscali as the main… Continue reading Tiscali Could Drop HomeChoice Branding

British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector

Guy Phillipson, chief executive of the Internet Advertising Bureau, discusses the emerging market of IPTV, exploring the scepticism surrounding the medium and its future benefits for both clients and advertisers…I’ve been to a couple of trade shows and conferences recently where IPTV has been a key theme. However, to be completely honest, they taught me… Continue reading Making Sense Of IPTV

IPC’s market leading TV Listings magazine, What’s On TV, is expanding the title to allow users to access TV news and programme listings via mobile phones.From next month, a variety of services will be available on What’s On TV mobile, including a TV search facility, which enables users to check the times of television programmes… Continue reading What’s On TV Magazine Extends To Mobile Phones

A total of 12.3 million people used their mobile phone to access the internet in the UK during June 2006, according to new figures announced today by the Mobile Data Association (MDA).This figure means that close to 20% of mobile phone users are now regularly using the WAP capability on their phones to download ringtones,… Continue reading 12.3 Million Go Online Via Mobiles In June

Nokia, ITV and FremantleMedia have officially launched the third series of The X Factor, which will arrive on our screens this Saturday.The now renowned panel of Simon Cowell, Sharon Osbourne and Louis Walsh, will judge the singing talent of the latest bunch of pop wannabes, with Kate Thornton once again taking on the hosting role.Nokia’s… Continue reading The X Factor Returns With Nokia Sponsorship

BT has announced the conclusion of four new video-on-demand film, TV and music deals with independent producers and distributors for its TV-via-broadband service, BT Vision, which it will launch in autumn 2006.The new deals are with Entertainment Rights plc, the media group specialising in the ownership of children’s and family programming, characters and brands; NBD… Continue reading BT Secures Producers and Distributors For On-Demand Service

Chairman of local newspaper publisher Johnston Press and former chief executive of Clear Channel, Roger Parry, has expressed his interest in taking over from outgoing ITV chief executive, Charles Allen.Parry, who considered a private equity bid for the broadcaster this year, told the Financial Times that although he had not been contacted by ITV’s headhunters… Continue reading Roger Parry Expresses Interest In ITV Top Job

WPP has acquired a 3.4% stake in WildTangent, an online games publisher that sells in-game advertising. WPP says that this initiative will enable clients of WPP companies to tap into WildTangent Game Network, an in-game advertising network that includes hundreds of online and downloadable games from WildTangent’s own studios, in addition to titles from publishers… Continue reading WPP Moves Into In-Game Advertising