Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening. According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study. Activities such as chatting to friends, emailing, searching… Continue reading Britain’s Pensioners Becoming Silver Surfers
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Clear Channel Outdoor UK’s ‘Piccadilly Spectacular’ site, part of its Pinnacle Collection, now hosts a giant, curved LG LED screen.Clear Channel says that the significant eight-figure deal is one of the biggest in the UK involving a single location.The screen, which will be seen by more than 1.1 million people who pass through Piccadilly Circus… Continue reading New LG Screen For Clear Channel’s Piccadilly Site
With fragmentation across the UK media landscape on the increase, Jackie Colvin, head of research at Pearl & Dean, explains how the silver screen provides a highly effective method of communicating brand messages to targeted demographics…Many advertisers across a range of vertical sectors identify the 16-34-year-old audience as a key demographic. This age group has… Continue reading Cinema Targets Key Demographics
Emap Advertising has announced the appointment of Rob Tomalin as head of Emap2.Tomalin’s role will see him build on his background of establishing strategic partnerships with clients and media agencies, in order to further enhance Emap2’s client offering.Tomalin joined Emap Advertising in 2002, first setting up a New Business team before becoming cross media group… Continue reading Tomalin Appointed Head Of Emap2
Steven Filler, advertising and sponsorship manager at Guardian Unlimited, has joined user-generated content website VideoJug as head of commercial operations.Filler will report to Dan Thompson, chief executive officer and Rupert Ashe, acting UK managing director.VideoJug hosts ‘how to’ films on everything in life, both professionally made and uploaded by anyone with expertise to share (see… Continue reading Guardian Unlimited Advertising Manager Joins UGC Website
Marc Mendoza, Media Planning Group managing partner, has been announced as the latest addition to the panel of the MediaTel Group ‘Future of Consumer Magazines’ seminar.This follows last week’s announcement that David Hepworth, editorial director of Development Hell, is also joining the panel to discuss the big themes in consumer magazines.They join fellow panelists Paul… Continue reading Marc Mendoza Joins MediaTel Group Seminar Panel
Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening.According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study.Activities such as chatting to friends, emailing, searching for information,… Continue reading Britain’s Pensioners Becoming Silver Surfers
A new digital magazine aimed at the young women’s market could be in development, if reports in the trade press are correct.It is understood that the National Magazine Company has been in discussions with Dennis Publishing, who launched online mag Monkey in November (see Dennis Launches New Online Lads Mag), about the new project.Monkey is… Continue reading Nat Mags Could Launch Online Women’s Title
Dennis Publishing has announced the appointment of James Mallinson as the new publisher of Monkey, the weekly digital men’s magazine.Mallinson will report to Kerin O’Conner, executive director of Dennis, and will work with the Monkey sales and editorial team to drive the online mag’s commercial business forward.He will join Monkey on March 5 from Emap… Continue reading Online Mag Appoints New Publisher
Emap’s consumer media division has paid £8.7 million for the mobile user-generated content business Yospace.Emap will pay another £5.7 million depending on Yospace reaching certain targets.Yospace produces ‘See me TV’ for 3 and the ‘LookAtMe!’ service for 02, and also provides services to other major mobile phone operators.Research from Emap Advertising, released last November, claimed… Continue reading Emap Buys UGC Company
