More Uk articles

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor. Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market… Continue reading UK Only Country In Europe With Over 50% DTV Services

An advert for Kellogg’s which claimed that eating its Corn Flakes would make children “9% more alert” has been found misleading by the Advertising Standards Authority (ASA).A voice-over on the ad said: “At the start of the new school term, give them a head start. Research shows that when they eat a cereal likes ours,… Continue reading Kellogg’s Corn Flakes Claim “Misleading”

Around 7 million people now watch TV programmes on their PC/laptop via broadband or mobile phone, according to a new study from independent brand consultant specialist Contentworx. The survey, of 1000 adults demographically weighted to represent the UK population, was carried out by ICM Direct, and was focused on understanding the motivation behind watching TV… Continue reading Around 7 Million Watch TV Online Or Mobile

Love Island is continuing to perform better now the Big Brother behemoth has departed the nation’s television screens.The reality show attracted a peak of 2.5 million adult viewers (a 13% audience share) in its hour long slot yesterday evening and across the whole programme it did almost as well, with an average audience of 2.3… Continue reading Love Island Stays Buoyant

Nearly three quarters of all internet connections are now on broadband, according to new data released by the Office of National Statistics (ONS). The ONS says that in June of this year, broadband internet connections made up 72.6% of internet connections, up from 54.4% in June last year and 18% in June 2003. However, recent… Continue reading Nearly Three Quarters Of Internet Connections Now On Broadband

James Papworth, marketing and strategy manager at IPC Media, discusses the current health of the magazine market in the wake of last week’s ABCs…There are 3,366 magazines registered at the Periodical Publishers Association (PPA), more than ever before, which pretty much means that there is a title for everyone.A few years ago, in the days… Continue reading Reflections On The ABCs

US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Associated Newspapers is to launch its freesheet, London Lite, earlier than planned in order to be on the streets ahead of its rival, News International’s thelondonpaper.With its launch brought forward to August 30, Associated’s London Lite will be available a full five days before News International’s offering, which has itself had its launch date brought… Continue reading London Lite To Launch Next Week

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor.Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market in… Continue reading UK Only Country In Europe With Over 50% DTV Services

H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.The publisher says that… Continue reading In The Know To Launch Next Week