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The freesheet war has moved up another gear after London Lite owner, Associated Newspapers, has undercut its ad rates in a bid to compete with News International’s thelondonpaper.Lite‘s ratecard is already 6% lower, while thelondonpaper intends to raise its rates by 46% after a four-month introductory offer. London Lite‘s rates will remain fixed for six… Continue reading Associated Cuts Ad Rates As Freesheet War Continues

Google and eBay have signed an advertising and “click-to-call” phone deal to benefit both companies’ collective communities of users.Under the agreement, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch “click-to-call” advertising functionality that leverage both Skype and Google Talk… Continue reading Google And eBay Agree Ad And Phone Deal

As we enter the digital age, ratings will become less important to the nation’s main broadcasters, so said Peter Fincham, BBC One controller, at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The man charged with overseeing a multi-million pound budget and handling some of the biggest names in television was bullish about the channel’s future,… Continue reading MGEITF 2006: Ratings Measures To Lose Impact In Digital Age

The slow death of ITV1 has been greatly exaggerated, although the channel does need to rebalance its schedule so that it does not suffer another period of discontent to compare with this summer’s. This was the message coming through loud and clear from Simon Shaps, director of television at ITV, at the 2006 MediaGuardian Edinburgh… Continue reading MGEITF 2006: ITV1 Rebalances Schedule After Summer To Forget

The outgoing chief executive of ITV, Charles Allen, heavily criticised Channel 4 at the MediaGuardian Edinburgh International Television Festival, saying the broadcaster may need a fundamental remodelling of its structure to bring it in line with its commercial competitors.Delivering the MacTaggart lecture on Friday night, Allen didn’t hold back, saying there was a stark imbalance… Continue reading MGEITF 2006: Allen Uses MacTaggart To Criticise Channel 4

The BBC has been criticised for its attempt at cross-media dominance, with industry experts calling for the Corporation to resist turning into an enormous media conglomerate.Key industry figures gathered for a Sunday morning Question Time style session at the MGEITF on the weekend. Martin Bell, the veteran BBC correspondent and former MP, was particularly harsh,… Continue reading MGEITF 2006: BBC Must Resist Cross-Media Dominance

The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV

The UK media is in the middle of seismic and accelerating changes, according to outgoing ITV chief executive Charles Allen, who delivered the MacTaggart lecture at the MGEITF on Friday night.The self-confessed media “suit”, who admitted not wanting any of the other big jobs in UK TV, called on the UK broadcasting industry to embrace… Continue reading MGEITF 2006: Competition And Switchover Key To UK Television’s Future

Luke Johnson, chairman of Channel 4, has rejected the criticism that Charles Allen launched on the broadcaster in his MacTaggart lecture, insisting that Channel 4 had fulfilled its public service remit.In a session at the MGEITF this weekend, scheduled after the outgoing ITV chief had suggested C4 needed an overhaul, Johnson suggested ITV stop concerning… Continue reading MGEITF 2006: Channel 4 Boss Rejects Allen’s MacTaggart Criticism

Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005